Sherrilynne Starkie

FEBRUARY 18, 2020

Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. This means that getting media coverage for your brand, company, product or service is once again becoming an essential part of the marketing mix. It’s not advertising.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

AUGUST 15, 2018

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. More often than not, clients didn’t buy it. More often than not, clients didn’t buy it. Another 158,000 profiles, each with more than 15,000 followers, featured branded posts on an unpaid basis.

Influencer 199

Influencer Campaign Report CPM 199

Sherrilynne Starkie

JANUARY 11, 2013

She admitted that she does ask wine producers to buy a monthly subscription to her website, but maintains that this does not guarantee that their wines will be reviewed or that any reviews will be positive. Related stories : Top tips for bloggers and brands. Trusting bloggers as journalists. Bloggers important in PR.

Blogger 265

Blogger Journal Review Guidelines 265

Sherrilynne Starkie

JANUARY 25, 2014

Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. Many high profile news sites and social networks have been offering native ads to brands for quite some time. Because it works.

Advertising 289

Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

AUGUST 28, 2012

Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising.

Advertising 312

Advertising Facebook Newsletter Buy 312

Sherrilynne Starkie

JUNE 12, 2018

Generation Z is the largest and most diverse generation in US history and Snapchat has published an infographic to explain why this matters for marketers and advertisers. Gen Z teens are young (age 13-17), but they have a lot of influence on societal norms and brand-consumer relationships.

Reddit 133

Reddit Facebook Compete API 133