Apple: A Case Study in Why Brands Should Control Their Stories
Waxing UnLyrical
NOVEMBER 8, 2011
The blogosphere and social media networks would go nuts with rumors and buzz about new products. People would still line up at midnight to buy the next amazing gadget that would change their life. The iPad was going to save publishing and advertising. Advertisers forget we like ads on our terms, not theirs. They flopped.
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