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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. Not so much.

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iOS 14 and Facebook Ads: What We Know

Jon Loomer

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. What’s true?

Facebook 217
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How To Optimize Your Facebook Ads Like A Pro

The Realtime Report

How To Optimize Your Facebook Ads Like A Pro. Facebook’s advertising network allows you to reach millions of potential customers very easily. The ad network is designed to be user friendly, allowing those with even no experience in using paid ads to reach the right type of audience. Use Third Party Analytics.

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12 Market Research Software Solutions Every CMO Must Know

Oktopost

The art of marketing defies easy definition. Anything you do that helps build awareness of your product and brings in customers can be correctly classified as a marketing activity. Under such a broad category, it’s no wonder that technological marketing tools pop up like mushrooms after a rainstorm.

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Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

In May 2018, Facebook announced that it would be launching a Clear History tool, which would give users the ability to delete data that the platform gathers from third-party websites. In the coming months, Facebook will begin rolling out the Clear History feature to users, which will have a potentially significant impact on advertisers.

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The Marketing Problem Is Simple: There Are Too Many Ads

Twist Image

Beyond the politics and business of Google , the untethering of their advertising model and creation of a veritable advertising network was impressive. Google didn't invent the advertising network and many other media companies have jumped on that train and turned it into a significant business in the online spaces.

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Analytics for Content Marketers and Bloggers: What Do You Need to Track?

ProBlogger

The term “content marketing” refers to strategic marketing techniques where you create valuable and relevant content to attract a clearly defined audience. You’ll use this content to market a product and/or service in an attempt to generate profit through your blog or business. Desired Results. Production.