Activities, Examples, MySpace and Social CRM - Social Media Informer

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Activities

Examples

MySpace

Social CRM

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. MySpace used to be Janet, and now it’s LaToya – at best. But back to MySpace.

MySpace

MySpace Facebook Social CRM Consultant

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Just a thought. link] Michael A.

Social Media Marketing Social CRM Consultant

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Trending Sources

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign.

CSR

CSR Social Media Strategy Consultant

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. Sure, you can use social media for both customer acquisition and customer retention, but which is your PRIMARY goal? Of course, this isn’t entirely an either/or scenario.

Social Media Strategy Social CRM Company

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Dear Facebook Friends, You're Doing it Wrong

Techipedia: Tamar Weinberg

JUNE 23, 2010

By removing this account, and I’d imagine dozens of others, Facebook set an example, but four years later, name abuse is running rampant on the service. Still, it puts Facebook ahead of MySpace. Sadly enough, most people don’t know that their content is public; a wonderful example is seen below. Of course not.

Facebook SEO Policies Groups

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views.

Social Media Strategy Statistics Metrics

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. But, it’s widely disparate content usage across social outposts that’s the real mystery. They need to snap up that Facebook name pronto. As always – great piece Jay.

Social Media Content Analysis Sports

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Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. And great example about the eyeglasses.

Brands

Brands Content Social Media Consultant

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Myspace also. I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time. Myspace also.

Social Media Strategy Consultant Conference

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 13, 2010

Their support, open ears, and ability to lead by example. There are many more examples, but you get my point. There are many more examples, but you get my point. link] jaybaer Excellent example. link] jaybaer Socrates would have sucked at social media. You sound a lot more active and attentive.

Social Media Strategy Influencer Education

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement).

Social Media Statistics Strategy Research

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. An active agency social media presence will lead to expertise in the agency. Its great to see this conversation so relevant active! What do you think? It's best to demonstrate by doing.

Questions Social Media Consultant Education

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about humanization. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media Strategy Consultant Web 2.0

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Again, a company needs to listen and find where the customer base is active. What I mean is that California for example always shows up with the most posts.

Social Media Radian6 Strategy SM2

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Are Gardening Forums social media?

Social Media Strategy Influencer Case Study

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. But the best example I’ve seen is on their Facebook page, where one fan posted an update on their wall — in BINARY CODE.

Social Media Case Study Strategy Study

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4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

JUNE 15, 2010

Now you know that person is active on those social outposts. Gmail Stalking Twitter, Facebook and other social outposts have incorporated functionality that allows you to see whether your Gmail contacts are using the services, and invite them to connect with you. link] PaigeHolden Are you a social media detective?

Social Media ScoutLabs Company Consultant

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. So how does all this relate to social media strategy – after all, that’s why we’re here, right?

Social Media Strategy Consultant Social CRM

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Social Media Success Metrics and Premature Calculation | Social.

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S.

Metrics

Metrics Social Media eBook Social CRM

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Are You Ready for the Opportunity Economy | social media case.

Convince & Convert

JUNE 8, 2010

link] (from @JayBaer) [link] David Spinks Great advise with helpful examples: Are You Ready for the Opportunity Economy? Your trio of categories and the clear examples are very helpful… this is another keeper, thanks a heap, Jay. Awesome stuff Jay — I love the way you bring real examples to social media.

Social Media Foursquare Consultant Airlines

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Sexy Bookmarks Plug-in My friend Michael Stelzner from Social Media Examiner (where I guest post monthly), turned me on to this excellent plug-in that improves upon the social sharing user interface. See an example at the bottom of this post (the little squares that animate when you put your cursor over them).

Social Media Strategy Consultant Tweetdeck

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. As Gilbert pointed out, our own intersection is a good example. My friend Todd Lynch ( @prtodd ) mentioned Kurrently to me on Friday.

Social Media Strategy Engineering Social CRM

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

All of these changes so quickly remind me of Myspace a few years back. And then you see that Facebook for a short period blocked the account of a journalist who wrote about FB very often and actively helped other people warning them against scam pages – these are still there and HIS account blocked? Should be interesting to see.

Social Media Facebook Marketing Consultant

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

All of these changes so quickly remind me of Myspace a few years back. And then you see that Facebook for a short period blocked the account of a journalist who wrote about FB very often and actively helped other people warning them against scam pages – these are still there and HIS account blocked? Should be interesting to see.

Facebook Consultant Social Media Sites

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. link] via @jaybaer [link] Ike Pigott Bingo, but I quibble with the “Population of Illinois&# example. I see Twitter for branding working in only the rarest of examples. Great example! Great example!

Social CRM Twitter B2B CoTweet

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Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

AUGUST 25, 2010

And that example is just scratching the surface. I would posit that Facebook has much more competition than the Ad Industry, Social Media Industry, or people scared of Facebook’s growth would have us think. The coupon has a timed code and expires in 3 days, nudging you to act. Including this move by Starbucks.

Facebook Yahoo Collaboration Social CRM

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

AUGUST 16, 2010

HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. What is Social Media Optimization and Why Should I Care?

Social Media Tools Strategy Tips

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4 Reasons the Social Business Evolution Starts Now

Convince & Convert

MARCH 2, 2010

Today, however, creating truly meaningful success metrics often requires a custom statistical hodge-podge that tries to tie together data points from across the social spectrum. Try to figure out what your Facebook fan page’s impact is on your number of Twitter followers, for example.

CoTweet

CoTweet CoTweet Analysis Consultant

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Wow Online Influencers With An In-Person Experience

Convince & Convert

JULY 9, 2010

Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity. I think CoverGirl showed it well w/ your example.

Influencer Ustream Authentication Social CRM

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

APRIL 7, 2010

What great examples of businesses doing this well do you have? Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Go for it in the comments.

Foursquare Analysis Consultant Mobile

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

As I wrote about yesterday in “ 7 Reasons Not to Put All Your Eggs in the Twitter Basket &# as your number of Twitter followers grows, the percentage of those followers that care about your current activity plummets.

Social Media Strategy Conference Eventful