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The complete guide to B2B SEO

Sprout Social

A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines.

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The "I Like You" Myth

Twist Image

The brands that want to win in the Social Media space can start with a very simple tactic: make all of the interesting things that they do as shareable and as findable as possible. Even the brands that we hold up as best case examples for engaging in Social Media still tend to have a massive case of narcissism going on. For example.

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The Social CEO (or Lack of)

Ignite Social Media

Top talent appreciates CEOs that demonstrate the company’s core values, and they often expect the company’s top leaders to be findable online. To name a few: The 2015 Social CEO Report includes a list of the most socially active CEOs, but one CEO that recently kicked his social media use into high gear is Yuanqing Yang, Lenovo’s CEO.

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Sharing Is Caring (And Selling)

Twist Image

At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). the more you sell.

Wiki 102
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The Money’s Not In the List, it’s In the Connection

ProBlogger

You can take exactly the same approach you’ve been refining for your email list-building activity, and apply it to these new channels—the basic principles are exactly the same. The four core attributes of successful email marketing are: Make your email capture findable. Provide incentives for people to sign up.

List 42
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SKIMS’ Social Media Strategy: Shaped Via Inclusive Influencer Marketing

Keyhole.co

Also, Kim Kardashian actively shares and promotes Skims content on her social media accounts. A prominent example is Swarovski. Skims also actively use other influencers, encouraging people to join the Skims community with its Influencer Program. Here is an example from Facebook featuring Skims’s ‘Fits Everybody’ tagline.

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Everyone’s a curator now…

The Way of the Web

Is there a way, for example, for a service to help me not only collect and curate everything I might have uploaded to Facebook, but to easily let me share it outside of that particular walled garden? But none of them have got mass traction yet – if one does, how will that change things.