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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. Managing strategic partnerships has always been an important part of public relations.

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How To Use Customer Insight To Power Your Business

The Realtime Report

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. To keep up with evolving market trends, make sure you take note of these foolproof tips. Use Online Market Research.

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5 Ways To Conduct Effective WordPress Developer Test

BeingOptimist

WordPress remains an undefeated champion amongst popular content management systems (CMS). The platform can power a basic blog and just as easily manage a corporate website with several active pages. Conduct a target market analysis. Instead, set a chunk of your project as part of an active test module.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

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Joomla! Surpasses 15 Million Downloads

Bill Hartzer

the industry’s leading open source content management system (CMS), has been downloaded more than 15 million times from JoomlaCode. is a free, award-winning PHP-based content management system that enables users to build Web sites and powerful online applications. Open Source Matters , Inc. Tweet This!

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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.” Pricing starts at around $95 monthly. Marketing.Ai.

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Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

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