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6 Things The Army Taught Me About PR

Waxing UnLyrical

To the Army, engagements often mean meeting with people in the community. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor. An extended community. Frank Strong is the director of PR for Vocus. Image: rajkumar1220 via Flickr, CC 2.0.

Vocus 274
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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

followers/fans/circles, how complete is their profile, level of activity). Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). The next step is to identify the influential voices in your community that you’ll want to reach out to, connect with, and begin building relationships with.

Vocus 184
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How Arena Stage Uses Initiators to Grow its Audience

Waxing UnLyrical

When it comes to social media, don’t just look for people with huge numbers of followers, but people who actively engage (hmm, where have we heard that before? ). They use Vocus to monitor “buzz.&# Here’s the basic idea: Before the show opens its official run, identify the people you think will help talk up the show.

Vocus 198
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. She’s an informative and prolific Twitterer, and active in Twin Cities social media. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Amber Buhl. Amy Nelson.

Twitter 279
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Five Newsworthy Stories for Your Next Press Release

ProBlogger

This guest post is by Frank Strong of Vocus. As bloggers, we know that to build a community, we’ve got to blog consistently. To promote his business, he does what good marketers all do well: he’s active on social media, publishes a blog, and contributes content elsewhere. More reads for the most read. Research is newsworthy.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. As with this year, we will be asking our community to nominate their favorite leaders in this field. Stacey Acevero.

Twitter 257
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. Does that make sense? The entire agency must change.

Questions 162