Audiense
SEPTEMBER 2, 2016
— Kronenbourg 1664 (@Kronenbourg1664) July 2, 2015. Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5% — Kronenbourg 1664 (@Kronenbourg1664) August 6, 2015. Will you support Eric?
Social Media Strategies Summit
NOVEMBER 7, 2018
According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Why it’s interesting: Vero launched in 2015, but didn’t see massive growth until February 2018, when it added upwards of 500,000 users in 24 hours.
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Mindjumpers
JULY 24, 2015
Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. It’s 2015 and the world has become more transparent than ever – this is also a universal truth when it comes to the future of great client-agency relationships. Transparency.
Socialmedia.biz
FEBRUARY 23, 2019
For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!) Almost 60% of people admitted to using Instagram for discovering new products, whereas, 75% visited a brand’s website after seeing their post on the photo/video-sharing platform.
Rebekah Radice
AUGUST 10, 2015
Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising.
Janet Fouts
DECEMBER 30, 2014
23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Make 2015 the year you put mindful social marketing into practice. First let’s look at the demographics over the last couple of years: 77 million Millennials (18-36) make up 24% of the US population.
Hootsuite
NOVEMBER 25, 2015
Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Social media advertising isn’t only a North American phenomenon either… In 2015, analysts predicted a 33.5 This far reach is probably the reason that… Social media ad spending is likely to exceed $23 billion in 2015.
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