article thumbnail

11 Little Facebook Tips That Bring BIG Engagement Results

Rebekah Radice

Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising.

article thumbnail

How to Utilize Social Media as a Startup

Socialmedia.biz

As a small, community-focused startup, a strategic social media presence can be your next go-to strategy for getting the word out about your brand. In fact, a heat map study by Nielsen Norman shows that most people don’t read content in the typical left-to-right fashion and instead opt for an F-shaped pattern.

Startup 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Just get us the Millennials! #Marketing #Fail

Janet Fouts

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Make 2015 the year you put mindful social marketing into practice.

Marketing 145
article thumbnail

The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

In late 2015, Instagram opened up Instagram ads. Since Instagram launched advertising on its platform in 2015, Instagram ads have driven more than one billion user actions. TrackMaven studied 26,965 brands across all industries and found that brands saw a 100 percent median follower growth from 2015 to 2016. In the U.S.,

Instagram 111
article thumbnail

Inclusive Design for Social Media: Tips for Creating Accessible Channels

Hootsuite

leigh (@futuraprime) March 25, 2015. Community captions , which allowed accounts to crowdsource captions and translations, has been discontinued. Nielsen Norman Group has helpful guidelines for visualizing links. Know what options are available so you can assist members of your community should they need your help.