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10 Small Businesses on How They’re Doing Marketing Differently in 2022

Buffer Social

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

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From Etsy Store to Multimillion Dollar Candle Studio: How I Grew My Small Business

Buffer Social

I didn’t set out with the intention to become a massive global brand, but it’s the dream for so many small business owners. Brooklyn Candle Studio branding and photography from 2015 to today. I noticed at in-person markets that people were much more excited about the minimalist labels, so I cut the other line.

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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning! 

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Why You Should Not Give Up On E-mail Marketing

Small Business Mavericks

In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. You’ll find these insights useful, but more importantly, they say something about how important e-mail marketing really is. e-mail marketing that. Sectors Are Leading With E-mail Marketing? open rates.

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Report on “EMV for a Week Challenge” in Hawaii

Idaconcpts

The clerk at The Curb indicated that, unlike the regular card reader from Square, the chip card reader isn’t free for retailers. Walmart, Lowe’s, and The Home Depot are other big-box retailers in Hawaii ready to accept chip cards with both dip-and-sign and dip-and-PIN. . . — Damian Davila (@idaconcpts) February 17, 2016.

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Case Study: How a Blogger Became a Startup Founder

ProBlogger

And as content marketing became more and more of a must-have, I started getting a lot of inquiries from business owners and marketers who were frustrated with how to create great content. A startup is a business you plan to scale fast. It’s not a blog monetization strategy in the same way a book or a retail line is.