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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

It was the name of Tesla’s third car model , launched in 2015. Despite looking hideous, the boots took the fashion and pop culture worlds by storm, with Lil Wayne, Diplo, and Iggy Azalea — plus endless TikTok and Instagram influencers — stomping around in them. The “Kevin James smirking” meme is a classic example of the latter.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Over 2 hours a day , in fact, which is 30% more time than in 2015. She shows what popular fashion brands look like on an everyday person, compared to the overly-stylized, professional model photos companies often use. This works for all companies, not only fashion. Memes are an easy and popular way to be funny on social.

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17 Pop Culture Moments That Blew Up on Social Media in 2023

Buffer Social

From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes.    Oh, and a new meme was born.  The Barbie Dreamhouse has become reality and it’s in Malibu. Time will tell.

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I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

If you are not sure what to post in your Instagram Stories, Klear provided a breakdown of the ways brands in different industries have been using Instagram Stories: For example, posting merchandise promotions was the most-common use of Instagram Stories in the fashion industry. Show your viewers something they wouldn’t see every day.

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Turning heads with Love Island trends: 5 tips for using pop culture in your social strategy

Sprout Social

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. With this information, it’s clear to see why typically “young” retail, fashion and beauty brands like Look Fantastic, I Saw It First, Missguided and Superdrug have all been official partners of the show.

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Marketing Financial Services: Balancing Compliance with Charisma on Social Media

Oktopost

A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. The traditional, bare-faced approach to advertising is starting to feel a little old-fashioned. But how do we put that into concrete terms? 96% of consumers don’t trust ads.

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How to Sell on Pinterest: 7 Simple Steps

Hootsuite

Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018. As a place that encourages endless scrolling, Pinterest’s power is limitless. Pinterest shopping features.

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