Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. She shows what popular fashion brands look like on an everyday person, compared to the overly-stylized, professional model photos companies often use. Build brand loyalty.

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Oktopost

APRIL 4, 2023

Well, authenticity is a key factor. A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. The traditional, bare-faced approach to advertising is starting to feel a little old-fashioned. 96% of consumers don’t trust ads.

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Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. With this information, it’s clear to see why typically “young” retail, fashion and beauty brands like Look Fantastic, I Saw It First, Missguided and Superdrug have all been official partners of the show.

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Hootsuite

APRIL 28, 2020

If TikTok had existed in 2015, you would have seen a lot of videos tagged with #IceBucketChallenge. Be authentic. Some brands may be worried that participating in a dance craze will make them look like the Steve Buscemi meme: The trick is to be genuine. But hashtag challenges are especially popular on the platform.

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Unmetric

SEPTEMBER 19, 2018

The beauty, fashion and all-round lifestyle blog now functions as an editorial platform for Glossier’s content and has played a phenomenal part in cementing the brand’s authority and niche status. Glossier is ultimately the tongue-in-cheek, cool girl of social media who is authentic unlike many of their peers from beauty industry.

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Buffer Social

FEBRUARY 22, 2017

Being authentic is a key aspect of storytelling, and there’s no other way to be more “real” than going live to engage with your audience. Refinery29, a fashion, style, and beauty website, partnered with Adaptly and Facebook to test the effectiveness of sequenced messaging of Facebook ads (or storytelling through Facebook ads).

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