Convince & Convert

FEBRUARY 4, 2016

Just consider the following statistics: As of September 2015 , there are 100 million users (and counting) on Pinterest. million, representing almost 30 percent of American social networkers, predicts eMarketer. A Convertro study indicates that Pinterest drives more revenue per click than Facebook, Twitter, or any other social network.

Conversation 60

Conversation Discount Study Statistics 60

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own! Converse gets social media. The brand added more than 29 million followers since 2014, a 37.4%

Brands 96

Brands Facebook Campaign Sports 96

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own! Converse gets social media. The brand added more than 29 million followers since 2014, a 37.4%

Brands 72

Brands Facebook Campaign Sports 72

Viper Chill

JANUARY 27, 2016

He saw such potential to bring this concept to his home country that he quit his investment banking job in America and convinced his brother Chris to join him in moving back to Singapore to start a new online venture. Though it took a while for them to gain traction they secured $1m in funding in 2015 to grow their brand.

Case Study 20

Case Study Study Startup How To 20

agora pulse

FEBRUARY 22, 2020

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. zero social media budget?

Social Media 175

Social Media UGC Tips CPM 175

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. to get the good old word out.

Strategy 100

Strategy Case Study Collaboration Communities 100

Convince & Convert

MAY 11, 2016

And my personal favorite: “This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank”. From its once vaunted status as every Internet marketer’s favorite golden goose, social media’s had a tough go of it recently. “Twitter growth grinds to a halt”. Instagram Engagement Slump Continues”.

Buy 60

Buy Banking Eventful Price 60

Viper Chill

JANUARY 13, 2016

I still have an RSS feed through Feedburner if that’s your preferred way of receiving content, but RSS feeds are largely ignored these days (even by tech-savvy web users) due to increasing usage of social media and the downfall of services like Google Reader. It was shared on social media over 1,400 times.

FeedBurner 40

FeedBurner Project Curation Reddit 40