Hootsuite

NOVEMBER 25, 2015

It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. DATE: Wednesday, December 2, 2015.

Influencer 76

Influencer Tools Marketing Klout 76

Hootsuite

NOVEMBER 25, 2015

It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. DATE: Wednesday, December 2, 2015.

Influencer 40

Influencer Tools Marketing Klout 40

Oktopost

APRIL 4, 2023

Social media has changed so much in just fifteen to twenty years. Most of us can remember a time before – and, for that matter, how it used to look before businesses and individuals started to catch onto its potential for marketing. After all, influencer marketing is not without its risks.

Social Media 118

Social Media Marketing B2B Banking 118

Convince & Convert

MAY 1, 2015

For 2015, to be as nimble as possible and ready to pivot and adjust, she decided to set six-month goals instead of year-long. Those are my three goals for the first half of 2015. Pet360 Social Media Manager & PR Specialist, Jon Steiert. CLYW Marketing Manager, Steve Brown & Owner, Chris Mikulin.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Oktopost

JUNE 28, 2023

While the B2B world is a little more serious-minded than its counterpart, it’s definitely had its fair share of funny moments. The communication platform Slack, for instance, often centers its marketing campaigns around common workplace bugbears – an excess of meetings, for instance, or a flooded email inbox. The star of these images?

Social Media 62

Social Media Engagement Strategy B2B 62

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Social Media 245

Social Media Tumblr Marketing B2B 245

Buffer Social

NOVEMBER 14, 2016

At Buffer, we’re always eager to dig up new research into social media marketing — things like how marketers are using social media and what they’re excited about heading into 2017. The report shows us how marketers, from businesses of all sizes are approaching social media marketing.

Social Media 40

Social Media Report Survey How To 40

Oktopost

MAY 2, 2023

Insight into your market, the wants driving it and the needs holding it back – what prospects are getting from competitors, and what they’re not getting from you – and how to ensure you’re never too far from their thoughts when the conversations are relevant to your industry. What is social listening? What do you always need more of?

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Hootsuite

SEPTEMBER 2, 2021

To avoid spending too much of your time learning the ropes of every new platform, let your social media marketing strategy guide your decisions, and only join the networks that support your goals. Social media managers hopping on to a short call to hear about a new platform we should be on pic.twitter.com/sagFLxpuiM.

Types 145

Types Social Media Statistics HootSuite 145

Oktopost

AUGUST 15, 2022

A Not-So-Distant Past: 2010-2015. Shaking up the social media world, Instagram let users focus on visual aesthetics rather than lengthy, wordy posts like Facebook and Twitter. That same year, Snapchat exploded on the scene, pioneering ephemeral content within the social media world. Social Media Today.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Hootsuite

JANUARY 27, 2020

Which means marketers who don’t stay up to date may have a tougher time getting their content in front of their audience’s eyeballs. For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. Goodbye, reverse-chronological order). Newer is better.

HootSuite 145

HootSuite Facebook How To Groups 145

Hootsuite

NOVEMBER 9, 2015

To help you get the most professional value out of your feed, we’ve come up with a list (that you can find here ) of top social media and marketing experts to follow on Twitter—no brain picking required. Here's the shownotes for todays Periscope on creating memorable blog posts and social media content – https://t.co/obE8oTe0xY.

Social Media 75

Social Media Twitter Feed Feedly 75

Hootsuite

NOVEMBER 9, 2015

To help you get the most professional value out of your feed, we’ve come up with a list (that you can find here ) of top social media and marketing experts to follow on Twitter—no brain picking required. Here's the shownotes for todays Periscope on creating memorable blog posts and social media content – [link].

Social Media 40

Social Media Twitter Feed Feedly 40

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. But social media managers have a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The 16 tools below will help you and your social media manager take on the complexity of the job.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

agora pulse

NOVEMBER 10, 2016

One of the most basic and fundamental rules of marketing is undoubtedly “know your audience.” Without this vital piece of information you won’t be able to find your market, appeal to them, and close the sale (you’re basically just “walking in the woods”). Imagine that B2B is like LinkedIn and B2C is like Facebook. Image Source.

B2B 119

B2B Marketing Loyalty Comparison 119

Oktopost

MAY 8, 2023

For any business, the internet is an essential platform to leverage for marketing and growth – but, for the SaaS industry, it’s so much more than that. As of 2020, the number of SaaS apps used by the average business is 10x higher than it was in 2015, according to insights from BetterCloud. The answer is a lot more nuanced than that.

Industry 69

Industry Social Media Brands B2B 69

agora pulse

FEBRUARY 22, 2020

Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. So, what if you have a tight social media budget? zero social media budget?

Social Media 175

Social Media UGC Tips CPM 175