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The History of Social Media in 33 Key Moments

Hootsuite

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

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What Is Newsjacking?

Keyhole.co

Although news sounds vague, for marketers, it is a specific approach to leverage when they want to promote or publicize a product, an event, or their business in general. It is a strategy that advertises products or businesses through marketing campaigns merged with conversations about trends, recent events, and news from all over the globe.

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The News Feed is Outdated: How Stories Changed the Way I Think About Social Media

Buffer Social

From reading content on blogs and news sites to seeing which of your friends had recently made changes on Bebo , we’ve been accustomed to seeing data aggregated vertically for as long as I can remember. But social media has now moved on. How Stories changed the way I think about social media.

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How to Use Location Data to Decode Customer Conversations

Convince & Convert

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. Event Marketing. Customer Service.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

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New Research Shows How to Engage the Mommy Mind

Convince & Convert

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). After collecting over 600k social interactions, Insightpool saw that the majority of mom conversations surrounded their kids’ shoes and sporting events, as well as several other topics.

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Friendfeed and GigaOm announce closures as Apple launches new products

The Way of the Web

Friendfeed was a useful social network which combined short updates similar to Twitter with the ability to easily collect and aggregate your content from a huge variety of sources, into one feed. It since acquired PaidContent, launched a paid Research area and various events etc.

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