Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014.

Trends 20

Trends Content Marketing Press Release 20

Bill Hartzer

JANUARY 15, 2014

At the NamesCon conference here in Las Vegas, Nevada, Jason Hennessey from Everspark Interactive and Ruth Burr from Moz.com talk about SEO, search, and the new gTLDs. What will SEO look like in 3 years from now? Not only do you need links, you can get SEO value from your company or name being mentioned in the press.

SEO 132

SEO Press Release URL Compete 132

Webbiquity SMM

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. What role do press releases play in PR today? Are they still important for SEO?

Press Release 220

Press Release Nielsen Blogger SEO 220

Webbiquity SMM

JANUARY 6, 2015

Image credit: leaderswest Digital Marketing Journal. Is there still a role for press releases? What do PR pros need to know about SEO? Guides to PR Content and Press Releases. 6 ways content marketing has changed the way we do PR by The Next Web.

Press Release 100

Press Release Tips SEO Influencer 100

Webbiquity SMM

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.

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Social Media Marketing Statistics Tumblr 80

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Statistics 229

Statistics Social Media B2B Journal 229

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

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Statistics Research Social Media B2B 191

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 206

Brands SEO Press Release Engineering 206

Writtent Blog

AUGUST 3, 2016

Looking for the best ways to improve your SEO? Yes, it can feel overwhelming when you have to sort through the mountains of SEO techniques out there… So, before you use a technique, you want to know that all the time and effort you spend on it will be worth it in the end. 2 Use Influencer Marketing. #3 13 Pick. . #15

SEO 0

SEO Google Sites Engineering 0

Proactive Report

NOVEMBER 10, 2012

“Companies need to look at social media from a strategic perspective across the business organization and not relegate it to marketing and communications or let it exist independently within each function or department of a business,” says SHRM Darla Moore School of Business researcher Rob Ployhart. And indeed, content is king.

Mobile 111

Mobile Reputation Social Graph Skills 111

agora pulse

AUGUST 19, 2020

The definition of content creation is the process of creating your own content from scratch and marketing it to your followers or subscribers. Google loves original content especially if it’s useful and SEO-friendly. 76% of marketers said that organic traffic is the key metric they use to measure the success of their content.

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Curation Content Curata Flipboard 130

Viper Chill

JUNE 22, 2016

Now, before the SEO world tells me how unscientific the following data is, allow me this one caveat: I agree. That being said, I’ve been doing SEO for 11 years now and much of that time has been spent on link building. Press Releases / Articles. Press Releases / Articles. Enough with the writing.

Widget 61

Widget SEO Press Release URL 61

Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. We are the storytellers and content marketing should be our domain.

Skills 40

Skills Reputation Influencer Press Release 40