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The ROI of Social Media

Ari Herzog

Pam Moore created a Twitter chat last night and asked people to explain the return on investment of social media. Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. — Scott Gulbransen (@kcgully) February 19, 2014. Sometimes other KPI. getrealchat.

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The Best Video Content About the Greatest Feeling on Earth

Convince & Convert

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. To me, the James Hetfield video is the best piece of corporate media I’ve ever seen. So let’s look at some of their other numbers instead (as of November 2014): 100M+ viewers through TV (DirecTV in the U.S.

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The Humanization of Search & Why Business Owners & Marketers Should Care

Jason Yormark

If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. Syndication partners such as Yahoo, AOL and the Wall Street journal add to their reach of 170 million searchers of which 56 million are exclusive to the Bing Network. From comScore’s “2015 U.S.

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The Humanization of Search & Why Business Owners & Marketers Should Care

Jason Yormark

If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. Syndication partners such as Yahoo, AOL and the Wall Street journal add to their reach of 170 million searchers of which 56 million are exclusive to the Bing Network. From comScore’s “2015 U.S.

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22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

While some of these posts date back the beginning of 2014, all remain relevant and useful. Writing that “You must know who your audience is, who you are and how you can help them solve problems. How to measure content marketing success by iMedia Connection. Is there too much content being produced?

Content 194
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15 Lessons That Took Me 15 Years to Learn by Jim Tobin

Ignite Social Media

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Lesson 1: There are no social media experts.

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2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

What is included in this article and episode #228 of the Social Zoom Factor Podcast: . How to use our 2017 content marketing editorial calendar template ( download now ). Social savvy marketers know how to leverage content marketing to better inspire, connect with and help their audience achieve their goals. Orbit Media).

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