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Monday Roundup: Business Best Practices

Waxing UnLyrical

Why: Do you want to know how to price your products more effectively? How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. Why: Content marketing has remained a hot topic during 2014. The Psychology of Pricing.

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22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

According to Google Trends , searches for “content marketing” have increased 150% in the past two years. While some of these posts date back the beginning of 2014, all remain relevant and useful. Writing that “You must know who your audience is, who you are and how you can help them solve problems.

Content 193
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Why Bloggers Should Self-Publish

ProBlogger

How to go about self-publishing. Publication date: 2014. I write a blog post about how the bo0k is different from the blog and why I chose to go this route. Twitter, Facebook, Linkedin, and Google+ are also very helpful. Why bloggers should self-publish. Why self-publish? That’s laughable. Promotions.

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2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

How to use our 2017 content marketing editorial calendar template ( download now ). Social savvy marketers know how to leverage content marketing to better inspire, connect with and help their audience achieve their goals. Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%), and Google+ 62%).

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27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity SMM

And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. How to use contributed content to even the playing field by iMedia Connection.

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How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

Our T-shaped marketer diagram relies heavily on the foundation that Brian Balfour laid with his T-shaped description back in 2014. In his post on becoming a customer acquisition expert , Brian laid out a blueprint for how someone could grow their marketing skills. How To Become A Customer Acquisition Expert by Brian Balfour.

Marketing 108
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15 Lessons That Took Me 15 Years to Learn by Jim Tobin

Ignite Social Media

So we were three years before those even started, and it was yet another year before Snapchat, Twitch as Twitch, and Google Plus launched in 2011. “I find it ironic that Detroit is known as the Motor City, and yet no one here knows how to effing drive.” Google Wave came out, I think that was 2011. It was a mistake.