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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

ACSI 2014 Website Satisfaction: Credit Unions 86. Department & Discount Stores 80. Specialty Retail Stores 79. Internet Retail 78. The ACSI website scores are based on more than 25,000 interviews, and encompass user experience with websites of more than 200 companies within the 33 industry categories. Airlines 80.

Sites 177
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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets. Smart retailers (like Target) are recognizing this trend and incentivizing the use of mobile phones within the store with discounts and coupons targeted at mobile users.

Mobile 167
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5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

On the other hand, REI has to close its retail stores and turn off online sales to truly deliver the message of this campaign, and that means they are getting no store traffic or website sales on one of the biggest shopping days of the year. Some retailers, like Amazon, choose to celebrate Black Friday all season long.

Campaign 156
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Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014

ProBlogger

Retailers have adjusted their services to cater to the mobile customer, including redesigning their websites to cater to mobile visitors along with company-specific apps. Mobile devices also play a large part in loyalty programsyou can get discounts or free products for checking in on Facebook, for example.

Mobile 47
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5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Ride-sharing app Sidecar did this in 2014 when they partnered with famous bloggers to create a one-of-a-kind experience for their customers.

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How to Create a Black Friday eCommerce Strategy

Hootsuite

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Customers expect deals and promotions from their favorite retailers. The dawn of eCommerce ushered in a sequel to Black Friday which is Cyber Monday when online retailers break out their best offers.

Strategy 104
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7 Ways to Generate Leads from Social Media

Kikolani

In 2014 , Eggo launched a contest in conjunction with International Waffle Day. Discounts/Coupons. Or let’s say you could score a sweet discount on something you’ve always wanted, or maybe even develop a want for something because you know you can get a discount on it? Retailers specifically love giving out coupons.