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Engagement Is The New Real-Time

Mindjumpers

Ever since Oreo proved to the world that their cookie was the most versatile, brands have been attempting to reach a similar level of ‘social media nirvana’. However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. Tumblr – Why, How & Who?

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How Customer Service can Devastate Your Social Media Plans

Convince & Convert

” Customer service is evolving with the integration of social media. But in order for that to happen, the customer service representatives need to be empowered to solve problems – both in social media, and in real life. . “We can buy from anywhere, and prices are relatively the same,” he says.

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The Importance of Local Activation on Social Media: India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Statistics from Internet and Mobile Association Of India reveal the growing number of India’s population using social media.

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How the BBC is Approaching News Coverage on Social Media

Convince & Convert

If the BBC has anything to do with it, you’ll tune in on Instagram, Twitter, and Tumblr. Image via BBC Shorts Tumblr. The BBC Shorts videos are all 15 seconds in length and can be found on Instagram , plus dedicated Twitter and Tumblr accounts launched specifically for this initiative. Tweet This ). Image via BBC Instagram.

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.

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Fad Four: 4 Social Networks You’ve Probably Forgotten About

Ignite Social Media

In this post, I want to pour one out for the fallen warriors of social media innovation. The simple app exploded in June of 2014 as shown with Google Trends for search, below. Nextt wanted to be the… next… social media network, but became the next social media network to fade away. Yo, where’d you go?

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An Introduction to Tumblr

Buffer Social

In the wake of Elon Musk’s takeover of Twitter, Tumblr is one of the more familiar alternatives people are exploring. But as a power user who joined in 2014 and never left, I can see the signs of the app’s resurgence. What is Tumblr? You can also set a unique URL for your blog and add a theme song.

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