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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

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17 Ways to Succeed in Viral Content Marketing

Writtent Blog

Inspired by the awesome infographic designed by Voltier Digital (see image below), we’ve curated 17 fresh ideas to help you generate more exposure than ever before. marketing found that certain emotions lend themselves to viral sharing more often than others: Image Credit: Frac.tl/SEOmoz. Image Credit: Voltier Digital /ProBlogger.

Content 101
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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: HubSpot ).

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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. Google defines it as any video over 10 minutes, while HubSpot found that the optimal length is 31-60 seconds. This can mostly be attributed to the rise of TikTok around 2019.

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14 Tools for Writing a Content Marketing Style Guide for Your Blog

Writtent Blog

While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a system in place. Your company’s content marketing is your online voice, and a consistent tone will ensure you’re able to achieve memorable branding. You can’t escape having a content style guide for very long. Optimal Length.

Content 96
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Visual Content Marketing Insights from 13 Genius Thought Leaders

Writtent Blog

Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. It’s never mattered more to incorporate multimedia elements in your marketing strategy. Lori Kozlowski – @LoriKozlowski. Heidi Cohen – @HeidiCohen. Image credit: Heidi Cohen.

Content 95
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77 Blogging Stats to Improve Your Blogging Strategy

Writtent Blog

Check out this list of blogging stats we curated for you. Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity.