2013 Apple Marketing Retail 
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AUGUST 20, 2013
We need to forget about the idea of mobile marketing and start focusing on smart marketing. In a world where screens are connected, ubiquitous, cheap and in the palms of our hands, perhaps all of those strategies are stupid, and what brands are in dire need of is a smart marketing strategy. The context of the situation.
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MARCH 28, 2013
Apple acquired a company last week. There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. This is more than a defensive move for Apple.
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FEBRUARY 15, 2013
The truth is that marketers have failed this test so many times in the past that we must follow the legal rules set out by government and that consumer advocate groups must be vigilante with our performance. Marketers are constantly being put on notice for tactics and campaigns that cross the line. What's your Amazon experience like?
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NOVEMBER 27, 2013
Look no further than Business Insider ''s The Future Of Digital 2013 slide titled, Value (and power) are still very concentrated. What you will see is that the market value online is divided up like this: Apple = 41%. It''s not a true apples to apples comparison, but you get the idea. the future of digital 2013.
Direct Marketing Observations
JUNE 19, 2012
Those also were the same people, myself not included, who took to their pitchforks and torches to light up any company who slipped up with any type of ambitious forays into the great unknown called social media marketing. The data proves it out and so do retailers, consumers and manufacturers. Even if it was an honest mistake.
Convince & Convert
DECEMBER 6, 2013
This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. ” See you next week!
Idaconcpts
FEBRUARY 24, 2016
The clerk at The Curb indicated that, unlike the regular card reader from Square, the chip card reader isn’t free for retailers. According to Square’s website, The Curb’s chip card reader model costs $49 and can also process NFC payments, such as Apple Pay. . Make a Purchase at a Big-Box store.
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