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10 Gen Z Trends to Use in Your Boomer Strategy

Ignite Social Media

Those born between 1997-2012 have very different values, communication styles, and social media habits compared to previous generations. Gen Z prefers UGC (user-generated content) over branded content as they are weary of polished marketing campaigns infused with false narratives spun up in conference rooms.

Trends 92
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KFC and Comedy Central Create Web Series and UGC Contest For Young “Adults”

The Realtime Report

KFC Colonel (@kfc_colonel) July 30, 2012. Comedy Central is promoting the series and contest via Twitter, KFC has several tweets promoting KFC bites and encouraging viewers to watch the show. I uploaded a @ youtube video youtu.be/ALwRdIyvGkc?a ALwRdIyvGkc?a a Growing Up and Getting Out: Episode 3 Video Games. —

UGC 154
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TikTok Marketing for Video-Obsessed Marketers

Pixlee

User-generated content (UGC) goes a long way on TikTok. Also, when other people see that you share customer UGC, they’ll be more inclined to create content that you’ll share (allowing them the same aforementioned exposure). In 2012 he quit his job to travel the world, and have visited over 65 countries.

Video 98
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Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. It also drives engagement, posts with UGC have a 4.5% higher conversion rate than non-UGC posts. 5 Glossier.

Instagram 139
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How to Make Short-Form Videos That Stand Out

Hootsuite

In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Tap into user-generated content (UGC) A great way to get more eyes on your short-form content is to tap into user-generated content (UGC). Short-form video content isn’t new.

Video 112
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Pixlee Selected as Shopify Plus Technology Partner for User-Generated Content

Pixlee

Pixlee helps Shopify Plus Merchants Create Higher Converting Online Shopping Experiences with User-Generated Content (UGC), Visual Commerce, and Influencer Marketing. “The results are in, and UGC is a top priority for merchants wanting to showcase happy customers as an effective component of their marketing strategy.”

UGC 40
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How Domino’s Transformed Into An E-commerce Powerhouse Whose Product Is Pizza

Pixlee

In 2012, Kelly and Dennis Maloney, the Chief Digital Officer, went to the Board and outlined the threats to the business. Kyle Wong is the founder and CEO of Pixlee , a UGC visual marketing platform. They introduced the idea that to survive, they had to start thinking themselves as an “e-commerce company that happens to sell pizza.”