Remove 2012 Remove Loyalty Remove Social Networking Remove Strategy
article thumbnail

Become the Pied Piper of Community Building

Waxing UnLyrical

Bulletin Board Systems (BBSs), finally leading us to modern day social networks. When developing your content strategy keep in mind that your community shares common interests, pain points and/or goals, your content should align with these. From there it evolved into email discussion lists (who remembers LISTSERV?),

article thumbnail

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Some place the highest premium on loyalty and trust in a brand or product. It’s unfortunate, but a lot of brands these days are still guessing their way through their website design and e-commerce strategy. percent from 2012 and almost triple the amount spent in 2011. Consumers today are finicky and want what they want, now.

Retail 217
article thumbnail

The 5 Pillars Of Your Social Data Framework For An Olympic Strategy

Audiense

The 2012 Olympic Games in London generated over 150 million Tweets during its 16 days, with nine different athletes receiving over a million Tweets, including Usain Bolt, whose 200m victory sparked over 80,000 Tweets a minute. If the audience is too large to effectively look at manually, then social analytics tools will be vital.

Data 60
article thumbnail

Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. Like other emotions, humor can be power when used properly in a content strategy. Social media is an integral part of modern life and the role it plays in your business is no exception.

article thumbnail

Reflections on the changing digital agency environment

Dave Fleet

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Newly (re-)accelerated change in social networks. Decline of community management (in some areas).

Mobile 105
article thumbnail

10 Social Media Challenges Your Business Must Overcome

Sprout Social

Developing a Social Media Strategy. Creating a social media strategy can be daunting. A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals.

article thumbnail

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S Marketing Pilgrim ).