Dave Fleet

DECEMBER 31, 2011

Here are six shifts I hope to see in social media use by business in 2012. My hope is that this will continue in 2012. Key to measuring more effectively, but with far, far broader effects, integration (and the breaking down of silos) will become even more key in 2012. Strategic content planning. Better objective-setting.

Social Media 388

Social Media Policies Organization Process 388

Dave Fleet

JANUARY 9, 2012

Content Rules ( here’s my review ). Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (review coming soon). Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (review coming soon).

Social CRM 304

Social CRM Flickr ROI Review 304

Dave Fleet

JANUARY 18, 2012

Create and amplify content for non-attendees. If your company is there showcasing their products or announcements, take advantage of that to create content for non-attendees: Go behind the scenes on your booth. CES can be a content goldmine if you approach it correctly. Remember that other people are creating content, too.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

FEBRUARY 7, 2011

As part of my new approach to creating content , I’m going to begin curating the best for you. AOL’s spate of content-focused acquisitions continues – first TechCrunch , now the Huffington Post as the New York Times reports on its latest move. Marketing will blend promotion and content. AOL buys HuffPo.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

FEBRUARY 16, 2016

Low-cost content production is gaining traction. Another factor that isn’t so much a trend as just a pervasive reality, the days of text-only content are well and truly over. Facebook has long since made the switch to put visual content first. Sorry, Quebec. It requires a whole-scale retooling of the agency skill set.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Social media, says the report, drives less than 1% of online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414