Get Happy: Putting Yourself into Your Brand’s Personality
Convince & Convert
SEPTEMBER 6, 2013
The Happy B h ladies have become known for their amusing antics in line with their brand image, including passing out 600 hot pink thongs to anyone who liked their Facebook page on the spot at the New York Wine Expo in 2012 and offering the chance to win a pair of SheBalls at the Boston and New York Wine Expos this year. via MarketingCharts.
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