article thumbnail

How to Measure Customer Engagement and Why It’s Important

Pixlee

If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. It’s about regular interactions, communication, and establishing an emotional connection that encourages long-term loyalty. Using a mobile app or online service. 3 Mobile App Metrics.

article thumbnail

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Some place the highest premium on loyalty and trust in a brand or product. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. percent from 2012 and almost triple the amount spent in 2011. Overall, U.S.

Retail 217
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Year Of More

Twist Image

It may (but I'm bullish on it continuing), and this year will be a year where consumers will be even more social than they were in 2011. Through mobile (which are GPS-enabled) and other innovations, there will be a much bigger push to deliver services to the consumer where they physically are in much more effective ways. More global.

GPS 106
article thumbnail

What A CMO Wants. What A CMO Needs.

Twist Image

report titled, CMOs On Social Marketing Plans For 2011. "In 2011, revenues remain critical, but the additional value of these consumer interactions -- even beyond the site -- lies within the key insights customers share with brands. mobile marketing. and the picture becomes a little clearer (or hazier. if you're said CMO).

article thumbnail

Five Must Haves for Planning Social Content in 2018

Ignite Social Media

Twitter: With 319 million active users, Twitter is a platform that thrives on mobile: about 80% of the platform’s audience accesses their accounts from their devices, making it ideal for targeting consumers on the move. Must Have #5: A Community. When monitoring your pages, think of how you can connect with your consumers.

Content 99
article thumbnail

‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. Last year was the best holiday season for retail sales since 2011, and much of that growth occurred through mobile ecommerce. Gearing up for projected growth in 2018.

Retail 109
article thumbnail

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. 2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media by FruitZoom.