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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. NFO is the new SEO – that’s News Feed Optimization on Facebook.

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It's All About The Reputation

Small Business Mavericks

» It’s All About The Reputation Online marketing is no longer an option. Online marketing is reputation management. There are really two kinds of reputation management. There’s proactive reputation management and reactive reputation management. Is Link Buying Necessary?

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How To Promote Your Business In 2011 | Small Business Mavericks

Small Business Mavericks

3 Ways A Blog Helps You SEO-Wise » How To Promote Your Business In 2011 When it comes to promoting a small business, you have to prepare for changes. Here are some of the most effective strategies for promoting a business in 2011. Marketing today is a far cry different than it was in 1950, or 1980, or even in 2000.

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Google Linking Webmaster Tools And Google Analytics

Small Business Mavericks

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account.

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GoDaddy: Good Marketing Or Reputation Problem? | Small Business.

Small Business Mavericks

» GoDaddy: Good Marketing Or Reputation Problem? So here’s the question: Would any amount of reputation management help GoDaddy at this point? 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem?&# GoDaddy has been the center of controversy before.

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Can Amazon Teach Reputation Management? | Small Business Mavericks

Small Business Mavericks

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Did you think it was Google? Amazon’s reputation is not based on its brand or its products, which makes me wonder if Google would have ranked higher had product been a criteria. That tells me something.

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Google Goes Local With Local Search | Small Business Mavericks

Small Business Mavericks

Google does that automatically for you based on your IP address, or based on your personalized settings if you are a user of Google’s personalized search features. I’m pretty certain, and I’m sure Frank would agree, that Google Places will be the main focus on Google’s local efforts far into the future.