Remove 2011 Remove Examples Remove Marketing Remove Paid Search
article thumbnail

What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. There’s paid media, earned media, owned media, shared media, and something called omni-channel media. The traditional buckets of marketing, advertising, and public relations seem so quaint now. For example -.

article thumbnail

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: Marketing Automation.

Marketing 264
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer Social

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98
article thumbnail

The risk of silence on your company news page or blog…

The Way of the Web

Obviously there have already been a number of examples, such as Eurostar , but technology companies are no better. ’ So someone at the firm is theoretically aware that the NYT is doing a story on the events surrounding JC Penney, and that article was published on February 12th, 2011.

News 37
article thumbnail

Forrester: Email and search drive online sales, not social

Dave Fleet

As reported by Marketing Pilgrim : Paid search matters most for new customers. We need to stop thinking about social media as a silver bullet, stand-alone silo and approach communications as an integrated discipline where paid, owned and earned media all work together to drive results. Here’s my take: 1.

article thumbnail

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Search Trends. Digital Marketing Staples. Why: Looking at your top mediums is important to measure for full-scale digital marketing campaigns. Search Trends.

Metrics 60
article thumbnail

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 210