What Does Integrated Marketing Mean to the Future of the PR Professional?
Social Media Strategery
APRIL 3, 2014
For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. There’s paid media, earned media, owned media, shared media, and something called omni-channel media. The traditional buckets of marketing, advertising, and public relations seem so quaint now. For example -.
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