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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

Some of the biggest marketing and PR agencies are already adjusting their business models and organizational structures to better optimize their efforts in this new environment: Edelman has recently created a position – Global Director of Paid Media – responsible for defining their approach to paid media and for integrating it into their accounts.

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The risk of silence on your company news page or blog…

The Way of the Web

Obviously there have already been a number of examples, such as Eurostar , but technology companies are no better. ’ So someone at the firm is theoretically aware that the NYT is doing a story on the events surrounding JC Penney, and that article was published on February 12th, 2011.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: It’s pretty exhaustive too.

Marketing 264
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Forrester: Email and search drive online sales, not social

Dave Fleet

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Email matters most for repeat customers.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer Social

For example, if one person visits the page ten times, ten page views will be recorded. Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results. It’s important to note that this tracks multiple visits from the same person.

Metrics 98
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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

How to use search to shield your brand from negativity by iMedia Connection. Eric Papczun delves into three key components of online reputation management: SEO (long-term promotion of content in search), paid search (SEM—addresses immediate needs), and social media (message distribution and brand engagement).

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10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

Organic: These are people who performed a search on a search engine such as Google or Bing, and clicked on your website’s listing in the organic (non-paid) search results. Search Trends. Looking at search trends can explain a lot that you don’t have control over. Go to Behavior > Site Content.

Metrics 60