Techipedia: Tamar Weinberg

APRIL 12, 2011

With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. The Perfect Fan Page integrates all these elements to create a focused and compelling presentation of the brand.

Real Estate 279

Real Estate Facebook How To Applications 279

Techipedia: Tamar Weinberg

AUGUST 14, 2012

According to YouTube’s vice president of global content, video will soon account for 90% of Internet traffic. Take a look at their 2011 video showing how Facebook integrates with the Spotify player. They give insight into the overall brand that Air New Zealand strives towards: a jokey, upbeat vibe that embodies the Kiwi spirit itself.

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

AUGUST 17, 2011

Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. This post is a somewhat technical approach toward dealing with duplicate content issues.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

They have to do something to differentiate themselves from the larger brands. To keep consumers engaged, aware of their product, and demanding more, small CPG brands have incorporated text-driven calls-to-action and QR codes on packaging. Couponing Goes Digital.

Small Business 206

Small Business Compete Mobile Tools 206

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Based on specific criteria, normally actionable takeaways and evergreen content, I review the content and post it here to share with Techipedia readers and new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone. Personal) Branding.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279