Waxing UnLyrical

OCTOBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. How unbelievably ridiculous. Or pathetic.

Creative Commons 162

Creative Commons Postrank Tourism Flickr 162

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# And my guest bloggers, both frequent and infrequent.

Creative Commons 166

Creative Commons Postrank Tourism Flickr 166

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. He does his best to stay informed on politics, tech, music, cultures, and social media.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

OCTOBER 16, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Conch and Drum October 16th, 2010 Tweet Tomorrow is Bijoya Dashami, the culmination of the single-most important festival Bengalis celebrate: Durga Puja. And my guest bloggers, both frequent and infrequent.

Creative Commons 145

Creative Commons Construction Postrank Tourism 145

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# Image: Andras Pfaff via Flickr , Creative Commons Was this helpful?

News 274

News Google SEO Postrank 274

Waxing UnLyrical

JANUARY 14, 2011

Get Shareaholic test Filed under Blogging for Grasshoppers , Public Relations , Social Media | Tags: addons , blogging , enhancing your blog , plugins , wordpress | Comments (13) Site settings comment help? Mark as read Approve comment Howie, Ive never really tried Blogger - went straight to WordPress, and its so easy.

WordPress 234

WordPress Class Flickr Postrank 234

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. D’oh, you say.

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Regardless, thanks for visiting!

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

OCTOBER 28, 2010

Because if you’re not telling your story right, you don’t have a hope in Hades of getting that story noticed, let alone other people (read: media, bloggers, etc.) Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! And my guest bloggers, both frequent and infrequent.

Postrank 165

Postrank Conference Tourism Blogroll 165

Waxing UnLyrical

NOVEMBER 6, 2010

Image: Louise Docker via Flickr , Creative Commons Thanks so much for stopping by WUL! And my guest bloggers, both frequent and infrequent. So much to do So much to know To live, to love, to hurt, to grow. So much to do So much to gain To touch, to hold, come sun or rain. So much to do So much to see I am the future.

Postrank 156

Postrank Class Tourism Blogroll 156

Waxing UnLyrical

DECEMBER 23, 2010

Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011. In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011. Read All About It!

Postrank 151

Postrank Class Tourism WordPress 151

Waxing UnLyrical

DECEMBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Holly And The Ivy December 12th, 2010 Tweet As I write this, it is grey and damp outside. And my guest bloggers, both frequent and infrequent. Christmas music is playing in my house.

Creative Commons 151

Creative Commons Postrank Flickr Tourism 151

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. And my guest bloggers, both frequent and infrequent. Read All About It! Liked what you saw? Abusiveness is not.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. Get your co-workers on board Social media wasn’t on our department’s radar. So one day I just started peppering my conversations with social media references. It was a great idea!

How To 151

How To Creative Commons Postrank Flickr 151

Waxing UnLyrical

OCTOBER 31, 2010

Some Halloween social media fun for a good cause , from Beth Kanter. How to celebrate Halloween social media style , from New Media Strategies. The Halloween theory of social media , from Richard Bailey’s PR Studies. The Halloween theory of social media , from Richard Bailey’s PR Studies.

Postrank 129

Postrank Tourism Blogroll Creative Commons 129

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. 5 takeaways on social media and politics , by Dave Fleet.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. How am I suddenly a BNET blogger ?

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 7, 2010

And now, with social media, we’re extending that quest to the social Web. Image: Heart Industry via Flickr, Creative Commons Thanks so much for stopping by WUL! Because they believe in the overall “goodness&# of that organization. It’s a name they feel comfortable being associated with.

Reputation 183

Reputation Postrank Class Tourism 183

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. I know big bloggers get swag. I know big bloggers get LOADS of free lunches. In 2010, blogs and bloggers are truly influencers.

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland. Don’t you want the back story first? Possibly, never to return. Double yikes. I went to my 404 page, and it was bland.

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. And my guest bloggers, both frequent and infrequent.

Class 179

Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

NOVEMBER 14, 2010

Does blogger outreach really require engagement? Though he mostly blogs about woodworking, he actually works in social media. Image: Arturo Sotillo via Flickr , Creative Commons How about you? What’s a gal to do? I still don’t know. A guest post by David Spinks at Spin Sucks. Dave lays out how.

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

NOVEMBER 21, 2010

Image: Sebastian Niedlich via Flickr , Creative Commons Thanks so much for stopping by WUL! And my guest bloggers, both frequent and infrequent. And speaking of Seth, he’ll be discussing this very issue – automated measurement – on this week’s #measurePR Twitterchat. Think you can make it?

Postrank 119

Postrank Conference Tourism Analytics 119

Waxing UnLyrical

NOVEMBER 26, 2010

Image: Raul Tejero Palma via Flickr , Creative Commons What about giving thanks for everything you don’t have? Waxing UnLyrical says: January 16, 2011 at 6:02 am [.] And my guest bloggers, both frequent and infrequent. What about giving thanks for the things that didn’t work out? Read All About It!

Class 173

Class Proposal Postrank Tourism 173

Waxing UnLyrical

NOVEMBER 1, 2010

The advent of digital and social media has made this challenge far more complex and vital than ever before. Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. You tell me. Utopia aside. It is that measurement really isnt taught.

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

DECEMBER 19, 2010

Image: Peter Roome via Flickr, Creative Commons Thanks so much for stopping by WUL! And my guest bloggers, both frequent and infrequent. Why: PR pros are trying to learn more and more about SEO and using keywords smartly. I thought this was a terrific post, clearly-explained and well laid out. Regardless, thanks for visiting!

Klout 105

Klout Postrank Tourism Blogroll 105

Waxing UnLyrical

NOVEMBER 29, 2010

Image: Esparta Palma via Flickr , Creative Commons The big thing I get from the film (aside from the drama) is that, like a romantic comedy, the players emerged from that experience much stronger, closer and wiser. One of the most energetic young voices in social media, you can easily connect with Narciso on Twitter.

Film 175

Film Postrank Class Tourism 175

Waxing UnLyrical

DECEMBER 13, 2010

Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! And my guest bloggers, both frequent and infrequent. So that they can shake their fingers and exclaim triumphantly, “See? We told you so!&# You know what I have to say to you, NBCW? Bah, humbug. Regardless, thanks for visiting!

Flash Mob 222

Flash Mob Ustream Class Film 222

Waxing UnLyrical

DECEMBER 26, 2010

Image: Joey Rozier via Flickr, Creative Commons For the uninitiated, Boxing Day is the day after Christmas (though where celebrated, marked on the first weekday after Christmas, so that would mean it’s actually tomorrow, but whatever). 5 social media gifts I want from Santa , by Matt Singley. Read All About It!

Class 139

Class Postrank Tourism RSS 139

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Knowing social media. Whether we like it or not, social media is creeping into more and more of what we do. Image: Marc Benton via Flickr, Creative Commons 3. That sort of creativity gets you noticed.

Class 227

Class How To Applications Course 227

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

JANUARY 3, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 5 Tips To Avoid New Job Burnout January 3rd, 2011 Tweet It’s a new year, and perhaps you’re starting a new job. Don’t let your social media activity die.

Tips 159

Tips Class Postrank Comments 159

Waxing UnLyrical

DECEMBER 5, 2010

Why: Jen is one of the finest people it’s been my privilege to meet through social media. Social media as the new support group? Image: Travis K via Flickr , Creative Commons Thanks so much for stopping by WUL! Bleak (another metal blogger). &# from Jennifer Wilbur ‘s A Dog’s Beach.

Class 202

Class WordPress Postrank Comments 202

Waxing UnLyrical

NOVEMBER 28, 2010

Image: anthony kelly via Flickr , Creative Commons Here you go. Why: Apparently we’re not over the social media adoption curve after all, no matter what you might hear. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. Why: Grand plans are all very well.

Class 105

Class Postrank SEO Flickr 105

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.).

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

AUGUST 22, 2010

Image: Zen Sutherland , Creative Commons I finally did get my laughs in before the clock struck midnight, thanks to Bill Murray’s exquisite performance in The Man Who Knew Too Little. And my guest bloggers, both frequent and infrequent. A nice enough chap, but I’ll tell you something. Read All About It!

Class 170

Class Postrank Tourism Comments 170