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Are You A Business Or A Media Company?

Small Business Mavericks

These include forums, blogs, community websites where industry news can be published, wikis, etc. Look and see what is not being provided in your industry online and provide that. It could be an industry social networking website, it could be an industry wiki or encyclopedia site, or it could be a simple blog.

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Are The Yellow Pages Outdated?

Small Business Mavericks

From the article: Unfortunately, we live in a society where this kind of thing can be passed off as real action and the result is the ability of the Yellow Page industry to say “Look we are doing our part!&# And that's a good thing, righ… [link] Log in to Reply SteveMelberg says: February 8, 2011 at 9:40 pm Check it out!

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Are You Overusing Jargon In Your Press Releases?

Small Business Mavericks

Jargon can be anything from industry speak to catch phrases like “touch base.&# Caroline Melberg says: February 4, 2011 at 12:46 am Are You Overusing Jargon In Your Press Releases? One of the biggest mistakes online marketers make is the overuse of jargon, or phrases that don’t mean anything to journalists.

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Online Advertising's Greatest Trick

Twist Image

It was this line of thinking that propelled the industry to pull a PR spin and change the name from "banner advertising" to "display advertising." Look at Google AdWords as an example: the advertising compliments, is valuable and doesn't interfere with the overall content experience. google adwords.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. Companies in these industries are also the most likely to have formal content marketing editorial calendars.

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Are You Getting Bad Real Estate SEO Advice?

Small Business Mavericks

A lot of real estate agents dropping links on each other’s blogs only adds to the perception that the entire industry is one big spam-fest. Worse, it’s something that too many people overdo and get wrong. I completely agree with Matt on that point. You can follow any responses to this entry through the RSS 2.0

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Content farms will eat themselves

The Way of the Web

In Demand’s case, it currently has deals with Google which are set to end in 2011. Advertising – Ad networks, affiliate deals, and particularly advertising linked closely to search works, such as Google Adwords. They’re able to produce this content by farming the work out to a legion of online writers who are submitting for a low cost.

Content 28