Webinar Recap: A Decade in Social Media. What’s Now. What’s Next?
Ignite Social Media
JULY 31, 2017
In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. In 2013/2014, we started seeing Facebook reduce visibility of content in the news feed and much more of a focus on mobile first social. In 2015/2016, organic reach was down to 2.6% of brand’s audience.
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