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Webinar Recap: A Decade in Social Media. What’s Now. What’s Next?

Ignite Social Media

In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. In 2013/2014, we started seeing Facebook reduce visibility of content in the news feed and much more of a focus on mobile first social. In 2015/2016, organic reach was down to 2.6% of brand’s audience.

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Mobile Positioning: A Business Must

Webbiquity SMM

In fact, by 2015 more U.S. 34% of marketers have generated leads using Twitter. 34% of marketers have generated leads using Twitter. In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. Focusing on just the iPhone ignores huge sections of your market.

Mobile 180
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How the YouTube algorithm works in 2022

Sprout Social

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2005-2011: Clicks & views. 2015-2016: Satisfaction & personalization. Home algorithm tips for marketers.

YouTube 122
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The One Must-Listen Podcast for Social Media Marketers

Convince & Convert

But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! Jay Today (a Content Marketing Awards finalist for best short-form video series). Hell, Social Pros wasn’t even my idea!

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The Death of Brands that Care About People

Jon Loomer

We don’t care about our place within a social network. Instead, they’ll watch Instagram users closely to see how their engagement levels and time using the social network change. Quintly also found that the growth rate of brand followings slowed from 21% at the beginning of 2015 to 16% by the end.

Brands 113
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I Asked 13 Buffer Leaders for Advice on Succeeding in My New Role

Buffer Social

While he has worked mostly in iOS and apps, he’s also dabbled in marketing, too — Andy’s had a hand in building almost every part of the Buffer website! Andy’s advice: ‘Be passionate about your industry’ “At Buffer, it helps to be active and passionate about social media. ” 3.

Team 79
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Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years

Buffer Social

Scott Kelly (@StationCDRKelly) September 22, 2015. If you’re a civil rights activist in 2015 and you need to get some news out, your first move is to choose a social media platform.” I’ll never forget the digital marketing course I took in college that examined social media’s impact on the Arab Spring.