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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Even with the excellent technology in Sysomos, we still had to manually review all tweets and recategorize a few from positive to neutral, neutral to negative, and so forth. Did the agency use a crowdsourced idea to devise the talking bag concept? Sentiment scoring remains an inexact science.

Sentiment 115
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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

Harnessing the power of the collective (crowdsourcing for social change) is a thread woven throughout Cognitive Surplus , and its viability requires two of Shirky’s assertions to be accurate. In a sea of “me too&# books about social media, Cognitive Surplus stands out as about so much more. Who we are.

RSS 118
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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Even with the excellent technology in Sysomos, we still had to manually review all tweets and recategorize a few from positive to neutral, neutral to negative, and so forth. Did the agency use a crowdsourced idea to devise the talking bag concept? Sentiment scoring remains an inexact science.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

Tools 277
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Enterprise 2.0 Reflects the Culture | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Enterprise 2.0 Crowdsource white papers and presentations! If you want to change the culture of your organization, social media tools can be a part of the solution.

Gov 2.0 117
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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Yet with social media, there’s a perception that it’s easy to score freebies. Social media has introduced incentives to the online space, encouraging others to connect with your business. And unfortunately, social media is at fault for breeding this mentality and causing it to spread.

Products 267
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Detecting Deception in Social Media

Net-Savvy Executive

The first is Can You Trust Social Media Sources? Catching and deleting spam and other garbage in social media data is one side of an arms race, just like email spam and computer viruses. For questionable sources, think about the different types of data that might reveal something through social network analysis.