Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web.

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Social Media Statistics Strategy Research 160

Social Media Network Marketing

MAY 31, 2010

What People Have To Say About Pervara - Social Med. Monday, May 31, 2010 Social Media a CRM perspective Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Unported License.

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Social Media Social CRM Reputation Widget 62

Convince & Convert

JULY 26, 2010

Meaning, a brand (or person) could benefit by leveraging the crowd. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

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SEO Social Media Consultant Social CRM 115

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Fifty percent!

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Social Media Strategy Influencer Social CRM 149

Convince & Convert

FEBRUARY 5, 2010

Your photo was bigger and I am all for brand equity. Marc Keep your brand (logo) clear of any intrusions like images, color transitions and search boxes. All three could work but you have to eliminate clutter around your C & C brand. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

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Disqus Social CRM Patterns Consultant 109

Convince & Convert

JUNE 24, 2010

Infomercials create brand-new categories by tapping into unexpected desires. Your social media strategy should do this too. I just ditched AT&T for T-Mobile. So Jay, what's your favorite brand of tequila? Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

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Social Media Strategy Social CRM MySpace 122

Convince & Convert

MAY 25, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

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Marketing Social CRM Conference Social Media 124

Convince & Convert

JULY 28, 2010

Think outside your brand or service; another example is Kodak. before you can identify them, think you have to admit that your customers DO have “pain points&# and that they need your help; some brands don't always do that. Think outside your brand or service; another example is Kodak. Which brands of paint are best?

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Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 13, 2010

Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? All of us have influences. Alright, your turn.

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Social Media Strategy Influencer Education 113

Convince & Convert

MAY 26, 2010

link] Akash Sharma All 14 thoughts are more then thoughts and should be practiced by firms, the best ones are the second and the tenth points as both are not followed by brands. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. As usual Jay, thanks for sharing some more cool stuff.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

AUGUST 11, 2010

Fully virtual, fully mobile. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. No idea what a Hoosier is.

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Social Media Strategy Travel Team 116

Convince & Convert

SEPTEMBER 8, 2010

has agreed to allow their brand to be represented online in a way that conforms with Facebook’s unilateral set of rules speaks directly to the power of the Facebook user base. Mobile is Critical MySpace was slow to adopt mobile technology, and the lack of MySpace in your pocket was part of what killed them.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

APRIL 8, 2010

For now, I think it’s a highly mobile DVD player, game machine, Kindle, iPod, email appliance, and Web surfing device. But, iPad HD screen, color, and zoom make it better for magazines – and I can absolutely see education ( and mobile medicine) potential. What is it? I find Kindle to be easier and better as a book device.

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iPad Content iPhone Wireless 137

Convince & Convert

SEPTEMBER 21, 2010

My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. Extremely handy while traveling, I also highly recommend Nutshell for casual social media users. Mobile access to the social Web is a virtual requirement to do it well.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. So, fully expecting each of you to tell me I’m wrong in the comments, here are 7 reasons why Twitter is not the Valhalla of social media: 1. Check ( Facebook Lite ).

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Social Media Strategy Foursquare Social CRM 125

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. How many brands or people do you know who are truly authentic?

Social Media 119

Social Media Strategy Survey Social CRM 119

Techipedia: Tamar Weinberg

MARCH 22, 2011

RTM has gadgets (as seen above), applications for all mobile platforms, an API, and much more. RTM is free, but extra functionality such as mobile access costs $25/year.). Rapportive is a social CRM, giving you important information about the person who is emailing you. LastPass also has mobile apps and so much more.

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Products Tools Google Reader RSS 236

Convince & Convert

APRIL 7, 2010

Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. They are however the best at helping brands build loyalty via discounts and offers for badge winners and mayors.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

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Facebook Yahoo Collaboration Social CRM 144

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.

Social Media 202

Social Media Tools Strategy Tips 202

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. It is Mobile on the radar? link] caitlinmc RT @jaybaer Wow!

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

SEPTEMBER 2, 2010

As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.&# The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. Social media does that.

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Social Media Strategy Consultant Social CRM 155

Convince & Convert

JUNE 23, 2010

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. What is the next generation of crowdsourcing? Market research is as important to most companies as the payroll department. We know better now.

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Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Find him at jeffmolander.com In this economy need is the new want.

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Social Media Strategy Mobile Consultant 120