Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

CSR 137

CSR Social Media Strategy Consultant 137

Jeff Esposito

FEBRUARY 22, 2011

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. Forget the commercials and spend the advertising budget organizing community events in the Gulf. Crowdsource.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. August 4, 2010 at 6:01 am Could Consultants Offer Incentive-Based Pricing? Reply Virginia July 29, 2010 at 10:50 am Your comments are so on-the-mark.

Products 267

Products Consultant Price Social Media 267

Webbiquity SMM

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Liz Bonilla.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. Many businesses today are holding onto the hopes that this is all a fad, that this will all go away.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

APRIL 8, 2010

Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. This is where crowdsourcing comes in. Embrace these people. We know better now.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

AUGUST 25, 2010

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. The era of the hyper-relevant advertisement is upon us. And that example is just scratching the surface.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Webbiquity SMM

JUNE 6, 2011

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. According to Tom Grant , Ph.D, You expand it.”

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Hootsuite

MARCH 31, 2020

A boosted post is a form of social media advertising in which a brand pays to show a social post to people who do not already follow the brand’s social accounts. Clickbait’s goal is usually to generate pageviews and advertising revenue. Community manager. Crowdsourcing. Boost, boosted post. Cost per click (CPC).

List 145

List Social Media HootSuite URL 145

Kikolani

SEPTEMBER 17, 2013

And I’m also assuming you don’t have a massive budget to run an advertising campaign. — Darren Rowse (@problogger) November 6, 2010. Viral Content Buzz (VCB) is a web-based platform that utilizes a crowdsourcing model to facilitate the generation of REAL “social buzz” on QUALITY content.

Tips 168

Tips Influencer Blogger LinkedIn 168