Jeff Esposito

SEPTEMBER 4, 2013

Overall this shouldn’t really surprise anyone, but to me it’s amazing to see how Facebook beat out the fragmented market that everyone was pontificating on circa 2009-10. social media social media globally' Image: Vincenzo Cosenza.

Social Media 50

Social Media Facebook Marketing 50

Jeff Esposito

MAY 9, 2011

Social media is not cool. Social media is not a fad. Social media is not easy. Social media is not for everyone. Social media is not a silo. You see, instead of being a tool to break down the dreaded corporate silos, social media is becoming a silo all into itself.

Social Media 51

Social Media Real Estate Small Business Organization 51

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

AUGUST 14, 2011

If you want to get a reaction from a public relations or social media pro, ask them about influence. Since Klout first launched in measurement tool in 2009, they have analyzed influence based on a user’s ability to “drive action.” TweetLevel, also launched in 2009, is a Twitter measurement tool created by Edelman.

Influencer 48

Influencer Klout Foursquare Analysis 48

Jeff Esposito

FEBRUARY 9, 2012

It was 2009 so it is understandable if you forgot, only problem is you can still get to those pictures because Facebook hasn’t deleted all the data off old servers. Sure social media rock stars are great to have in your camp but when they are you, well they can take followers with them and boom companies are back at square one.

Twitter 32

Twitter Social Media Campaign Company 32

Jeff Esposito

DECEMBER 3, 2012

When a local United States affiliate of Gilda’s Club decided to ‘freshen up’ their name in an effort to appeal to younger cancer patients, thus eliminating the ‘Gilda’ from Gilda’s Club, a social media maelstrom ensued. As a result, the Cancer Support Community (CSC), which merged with Gilda’s Club in 2009, issued a media statement.

Case Study 54

Case Study Organization Reputation Communities 54

Jeff Esposito

FEBRUARY 22, 2011

What if BP took the Dominos route on social media by building their accounts and saying they were listening? Justin joined Fleishman-Hillard Kansas City, where he specializes in digital strategy and education, in 2009. I don’t care how badly someone screwed up.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31