Jeff Esposito

SEPTEMBER 4, 2013

Overall this shouldn’t really surprise anyone, but to me it’s amazing to see how Facebook beat out the fragmented market that everyone was pontificating on circa 2009-10. Image: Vincenzo Cosenza. social media social media globally'

Social Media 50

Social Media Facebook Marketing 50

Jeff Esposito

AUGUST 14, 2011

Since Klout first launched in measurement tool in 2009, they have analyzed influence based on a user’s ability to “drive action.” TweetLevel, also launched in 2009, is a Twitter measurement tool created by Edelman. Some will say influence is misconstrued as “ popular. Others believe that follower numbers measure influence.

Influencer 48

Influencer Klout Foursquare Analysis 48

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

FEBRUARY 9, 2012

It was 2009 so it is understandable if you forgot, only problem is you can still get to those pictures because Facebook hasn’t deleted all the data off old servers. Toyota Spams Twitter Users In Super Bowl Ad Campaign – I expected this in 2009, but really 2012 Toyota, really you are sorry for spam on the Twitter, very sad.

Twitter 32

Twitter Social Media Campaign Company 32

Jeff Esposito

MAY 9, 2011

Since entering the public lexicon somewhere between the second half of 2009 and 2010, “social media” has evolved from a curiosity and a cool new toy into a powerful tool for business. Now that I got those five misconceptions out of the way, I want to get to the root of something that has been sticking in my craw for some time now.

Social Media 51

Social Media Real Estate Small Business Organization 51

Jeff Esposito

DECEMBER 3, 2012

As a result, the Cancer Support Community (CSC), which merged with Gilda’s Club in 2009, issued a media statement. An online petition on change.org was created and started picking up some serious steam, garnering more than 1600 signatures in just a few hours.

Case Study 54

Case Study Organization Reputation Communities 54

Jeff Esposito

FEBRUARY 22, 2011

Justin joined Fleishman-Hillard Kansas City, where he specializes in digital strategy and education, in 2009. And without making a wholesale change like that, the brand will never have any kind of meaningful relationship with the public and the Gulf citizens whose lives it disrupted.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31