Convince & Convert

MARCH 4, 2010

Metrics would include the number of times a post is mentioned in other blogs or media, references, RT's, etc. Very helpful post, Jay. "How to Match 10 Key Success #Metrics to Your #Blogging Strategy" by @JayBaer [link] [link] Fiona Friesen Blogging and nobody's lisenting?

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

APRIL 20, 2010

Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions. The Long Tail of a Blog – In Action Last month on Convince & Convert , 6,243 incredibly discerning folks visited from some sort of search engine query.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MAY 27, 2010

Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. What have you seen in the social media world lately that’s excited you? (I’m I’m psyched about the Kurrently search engine ). agencies, you should be experimenting with this too). Comment away!

Consultant 124

Consultant Metrics Social Media Social CRM 124

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

MAY 26, 2010

Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

MAY 11, 2010

And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

SEPTEMBER 21, 2010

Many successful social media programs take months (or even more than a year) to really germinate. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Social Media results can’t be measured False.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

SEPTEMBER 21, 2010

More from Convince and Convert The Key to Social Media Success is Just 2 Letters Should Facebook Dominate Your Social Media Strategy 3 Ways Facebook is Killing Your Website Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect (..)

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Mostly from me, with some terrific assistance from talented guest authors.

Social Media 143

Social Media Strategy Social CRM Consultant 143

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Keep it updated. Build a website.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

SEPTEMBER 8, 2010

gave up their search engine duties in U.S. Approximately 10 years after having 67% of the search market, Yahoo! MySpace answered in July, 2008 – almost a full year later. And that’s why your social media strategy must be tools-agnostic. And they never really pushed into the huge Asian market either.

MySpace 138

MySpace Facebook Social CRM Consultant 138

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 140

Social Media Strategy Consultant Social CRM 140

Convince & Convert

SEPTEMBER 23, 2010

Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Bring them together, give them assignments, ask them for input, and turn them into a volunteer marketing army.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Keep it updated. Build a website.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

JUNE 3, 2010

He writes for marketing blog The Zest , loves talking marketing strategy and is suspicious of helicopters. Of these trends, the biggest is the embedding of services into online infrastructure, because the line of demarcation between your website and our social networks is going to get very fuzzy over the next few years.

Social Media 111

Social Media Strategy Consultant Social CRM 111

Convince & Convert

APRIL 8, 2010

Would it work as a marketing and/or presentation device? link] Wissensauslese RT @jaybaer: The Truth About the iPad: Are you old enough to remember when the TV remote control was inv… [link] #marketing [link] Innovate AZ The Truth About the iPad: Are you old enough to remember when the TV remote control was invented?

iPad 138

iPad Content iPhone Wireless 138

Techipedia: Tamar Weinberg

MARCH 22, 2011

Rapportive is a social CRM, giving you important information about the person who is emailing you. If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles. Rapportive.

Products 236

Products Tools Google Reader RSS 236

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book? Interaction.

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

AUGUST 25, 2010

Working Together to Remove Money From Your Pocket What used to be content intended for all end-users to access the same way is now possibly just a piece of the marketing puzzle to properly equip cross-brand, cross-vertical collaboration and integration. We’re willing accomplices in our own marketing funnel.

Facebook 145

Facebook Yahoo Collaboration Social CRM 145

Techipedia: Tamar Weinberg

JUNE 23, 2010

Facebook is a great tool for marketing your business , but only if you use it correctly. This is a page you can use that is publicly available (for the world to see and find via search engines) to help your customers find you. I mean, if they are SEO experts, why are they not bringing in search engine traffic? Only your name.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? He epitomized calm, preserved life and property, and accepted his insta-fame with grace and aplomb. You make it that way.&#

Social Media 133

Social Media Strategy Airlines Types 133