2007 Marketing Sentiment Trends 
Oktopost
MARCH 7, 2022
There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. It can be hard to figure out what’s really important, and what are buzzword trends. We have two ears and one mouth for a reason.
Social Media Strategies Summit
FEBRUARY 13, 2020
With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. TAKEAWAY: Be a resource.
Sprout Social
JULY 19, 2022
That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. Unfortunately, the confusion surrounding hashtags prevents some marketers from using them to their full potential. To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags.
Net-Savvy Executive
FEBRUARY 27, 2012
I've heard from several sources that adding sentiment analysis in another language, for example, is equivalent to starting over. If you want your tool to do text analytics in a specific language—sentiment, topics, entity extraction, and the rest—ask specifically if those features are supported in the languages you need to analyze.
Net-Savvy Executive
MARCH 15, 2011
In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. I settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. Since then, I've also argued for an expansive interpration of the listening metaphor.
Bare Feet Studios
AUGUST 5, 2010
It is simply another trending practice that all marketers would be wise to note: Interruption of any kind is increasingly irritating and unnecessary in today’s world of technology and community. Andrea of Online Marketing Muscle August 19, 2010 at 6:12 pm I don’t answer my phone unless I am expecting an important call.
Bare Feet Studios
MARCH 19, 2010
If your brand already has high favorable sentiment, you are ahead of the game. There is an undeniable trend that people on planet earth are increasingly in support of these type of issues, whether you are or not. Turns out it is cost-effective marketing too. In her case, it is an awesome brand with very high positives.
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