Oktopost
MARCH 7, 2022
It can be hard to figure out what’s really important, and what are buzzword trends. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it.
Social Media Strategies Summit
FEBRUARY 13, 2020
The tactic of using social ads to promote their “gated content” and drive lead generation may seem commonplace now, but Hubspot leveraged this tactic early on – helping them position themselves as the go-to destination for marketing resources like content calendars, the latest trends, and free webinars. PRIORITY PLATFORM: Instagram.
Sprout Social
JULY 19, 2022
The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I For example, you can use Listening to find out how frequently people are talking about your topic, what related terms they’re using and the sentiment around the topic. Stay on top of emerging, trending hashtags and use them thoughtfully.
Net-Savvy Executive
MARCH 15, 2011
In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. As usual, we're using multiple labels that occasionally overlap, so the potential for miscommunication is great. I settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market.
Net-Savvy Executive
FEBRUARY 27, 2012
I've heard from several sources that adding sentiment analysis in another language, for example, is equivalent to starting over. If you want your tool to do text analytics in a specific language—sentiment, topics, entity extraction, and the rest—ask specifically if those features are supported in the languages you need to analyze.
Bare Feet Studios
AUGUST 5, 2010
It is simply another trending practice that all marketers would be wise to note: Interruption of any kind is increasingly irritating and unnecessary in today’s world of technology and community. Consider this yet another free tip from your early adopter, Rox. D I never answer the phone and almost never check my phone messages.
Bare Feet Studios
SEPTEMBER 30, 2010
New media people measure every things that shows up on a web page, then try like mad to turn it into something meaningful, aka sentiment analysis. (Please hear that “really&# in your head through the voices of Seth Myers and Amy Poehler on Saturday Night Live.)
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