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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. She didn’t last long, as the community questioned her extreme statements and Jeremiah Owyang (a Forrester Analyst) contacted Exxon directly for comment. (I There’s an example here.

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How Young is Too Young?

Techipedia: Tamar Weinberg

Some even boast high rankings and good sized communities. It took me 6 months to acquire a good amount of traffic and cultivate a community on my blog and the same goes for any new blogger. COPPA laws protect children under the age of 13, and that’s why Ani’s blog, for example, is protected (by her mother’s request).

Blogger 241
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133
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Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps

Buzz Marketing for Technology

Accordingly, this paper reviews an integrative framework for digital literacy recently suggested by Eshet-Alkalai ( 2004 ; 2005 ) as a starting point for the much-needed theorization. Two basic strategies – the conservative and the skeptical – are considered for this purpose. Digital Literacy- An Integrated Model of Skills.

Skills 207
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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

I was excited at the prospect that there might be some freedom for someone who was forced to clearly break every rule that was in the ethical Internet Marketing handbook. Users submit timely news articles to Sphinn, and the community votes up the best stories to appear on the front page. I highly recommend you follow his stuff.

Marketing 240
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An Open Letter to Facebook

Techipedia: Tamar Weinberg

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. And now there are Community Pages! Who the heck needs it?

Facebook 277
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A reading list for aspiring knowledge workers. Future Tense:

Buzz Marketing for Technology

Workflow Community. Vaill is one of the key handbooks to help discharge that responsibility. While some of the specific examples in this book have grown a bit dated with time, the underlying argument and the recommended habits of mind are both worth investing time in understanding. One example--LATCH. Knowledge-at-work.

List 133