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Social Media - Kaleidoscope Marketing

Diva Marketing Blog

The Product Marketing Handbook by Rick Chapman offers a simpler explanation. In 2005, The American Cancer Society used a blog to support its Fabulous at 50 promotion focused on colon cancer education. That was true for blogs in 2005, it's true for social networks in 2010, and it will be true for the next shiny platform.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

She didn’t last long, as the community questioned her extreme statements and Jeremiah Owyang (a Forrester Analyst) contacted Exxon directly for comment. (I This is the phrase often shouted by CEO’s to their ad and PR agencies , thinking that viral web successes can be pulled out of a tactics and strategy handbook.

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How Young is Too Young?

Techipedia: Tamar Weinberg

Some even boast high rankings and good sized communities. It took me 6 months to acquire a good amount of traffic and cultivate a community on my blog and the same goes for any new blogger. Glen amazes me with his blogging and web design skill and also his ability to make money and still bind the community. Way to go Kids!

Blogger 241
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133
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Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps

Buzz Marketing for Technology

Accordingly, this paper reviews an integrative framework for digital literacy recently suggested by Eshet-Alkalai ( 2004 ; 2005 ) as a starting point for the much-needed theorization. Two basic strategies – the conservative and the skeptical – are considered for this purpose. Digital Literacy- An Integrated Model of Skills.

Skills 207
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Fifteen Years of Online Social Interactions

Techipedia: Tamar Weinberg

I became a big fan of playing games (bingo especially) at a little hub on AOL called RabbitJack’s Casino , which was considered a unique community within the AOL borders with a close-knit group of people from all walks of life. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

MySpace 101
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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

I was excited at the prospect that there might be some freedom for someone who was forced to clearly break every rule that was in the ethical Internet Marketing handbook. Users submit timely news articles to Sphinn, and the community votes up the best stories to appear on the front page. I highly recommend you follow his stuff.

Marketing 240