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The Effect of Gamification on Marketing

Small Business Mavericks

It really is a made-up word, in fact — somewhere around 2002 a guy named Nick Pelling came up with the term to describe what his job involved. One non-marketing example is turning on your favorite music while you clean the kitchen. Gamification sounds like a made-up word, doesn’t it? What a difference some good music makes!

Marketing 122
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Technology for Small Business

Buzz Marketing for Technology

Report on Business. Market Action. Small Business. From building business to getting a straight answer, social networking sites offer up a wide-ranging community. Jim Rudnick had run his two small businesses out of his Hamilton, Ont.-area is aimed mainly at business and professional users.

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Learning to Say…

Waxing UnLyrical

There’s a lot of advice for small business owners to learn to say no. And when launching a business – swamped with to-dos, events, and life – we always need it. I honestly don’t believe the reason small business owners stay small and struggling is because we’re not saying no often enough.

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How Appification Is Transforming The Internet

The Realtime Report

By the end of 2017, 67 percent of small businesses will have built their own mobile apps. The number of American adults who own a cell phone grew from 62 percent to 95 percent between 2002 and 2016, according to Pew Research Center data. The primary driver behind the internet’s appification has been the mobile revolution.

Mobile 111
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Is Twitter Advertising a Threat to PPC?

Convince & Convert

Google started implementing search engine ads in December of 1999, and by 2002 PPC had evolved into the major industry we know today. What this Means for Marketers. In 2011, Twitter (and partners like CoTweet ) will beging offering a “self-serve&# advertising system that will be easy for small businesses to use.

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Neuromarketing: Surprising Facts Businesses and Marketers Should Know

Buffer Social

Fortunately for marketers and small businesses, it doesn’t have to be. Neuromarketing is when the principles of psychology are applied to marketing research and strategy. Neuromarketing: Surprising Facts Businesses and Marketers Need to Know [episode transcript]. Let’s kick it off!

Marketing 100
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We Have a New Site Design

Bare Feet Studios

I interviewed a marketing exec from IBM back in 2002. Meanwhile, many small businesses are content to have one iteration every 10 or 11 years! (OK He said they had already survived 11 iterations of their web site over the past 6-7 years! OK – so maybe I exagerrate a little.)

Sites 40