Statistics on Advertising during a Recession
Buzz Marketing for Technology
NOVEMBER 20, 2008
By 1985 - sales of the businesses that maintained or increased their ad spend during that recession Sales had risen 256% over those that had cut back on advertising Likewise in 2001 - another study found that aggressive recession advertisers Increased market share 2 ½ times the average for all businesses in the post-recession In 2002 - the Strategic (..)
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