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AUGUST 3, 2010

Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07 pm My Contribution at PaulWriter.com Jump to Comments I was given a kind invitation by Padmaja Nagarur from Paul Writer Strategic Services Pvt. Ltd. to contribute to their newly launched B2B portal www.paulwriter.com. The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business.

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APRIL 7, 2010

Home About In the Media How People Respond to Your Online Content New Job Opening April 8, 2010.7:50 am Search Engine Statistics:: Google’s share dips Jump to Comments Although, Google continues to dominate the search market in U.S. I think there must be some alarm bells ringing in their mind. In the month of March 2010, there are atleast a couple of news pieces which won’t have brought joy to the Mountain View headquarters!

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JULY 22, 2010

Home About In the Media Startup Life: Diary of a First Generation Entrepreneur My Contribution at PaulWriter.com July 22, 2010.4:44 pm Dear Airtel: It is about Customers & Conversations Jump to Comments It was one of those evenings, when we were not in a mood to work. The day had already gone by and the office was half-empty. Thinking what to do, we thought of decorating our office with some quotes.

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FEBRUARY 6, 2010

Home About In the Media Preventing Social Media Spam Moving One Step Closer to Dream February 6, 2010.4:45 pm Facebook will surge ahead in India Jump to Comments I was just reading an interesting news-story, published in today’s edition of Economic times. It compares Facebook & Orkut in India. The story which quotes data from Vizisense.com , predicts that inside 7 months Facebook should be able to overtake Orkut.

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FEBRUARY 24, 2010

Home About In the Media Facebook will surge ahead in India Facebook vs Twitter (A Comparison) February 25, 2010.1:08 pm Moving One Step Closer to Dream Jump to Comments Dear Friends & Well-wishers, It has been a long time since we’ve been conversing through the medium of this blogging platform. During all these years, I have developed specific interest in the social platforms and how they can be used by you, me & ‘organizations’ At a professional level, I’ve got s

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SEPTEMBER 16, 2010

NOTE: Cross-posted from Iffort’s Blog. Hindustan Times has published a story today which features our recent research on Facebook fan pages in India. The newspaper cites our research in the article titled, “Traffic cops get Facebook facelift”. Quotes from the story: A study conducted by Iffort, an India-based strategy and social media consulting firm, which was released on Wednesday, declared Delhi Traffic Police and MTV India as the most active and popular brands respectively.

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MARCH 26, 2010

Home About In the Media Indian Companies on Twitter – A Usage Study Search Engine Statistics:: Google’s share dips March 27, 2010.8:32 am How People Respond to Your Online Content Jump to Comments One of my favorite bloggers, Rajesh Shetty had written an excellent blog-post last year , which describes how people react to your content. What I really like is the visualization and the manner in which it has been clustered.

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FEBRUARY 4, 2010

Home About In the Media Enterprise 2.0 Conversations Facebook will surge ahead in India February 4, 2010.8:53 pm Preventing Social Media Spam Jump to Comments Image by Josh Russell via Flickr Sometimes it feels really sorry to see the tactics of a select group of folks in the name of using Social media as a Conversation Medium ! By-and-large this is applicable to Twitter baring the first couple of points.

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DECEMBER 31, 2010

Today is the first day of a new year, first day of a new decade and marks the beginning of a new initiative. It is called “Bacha Party&#. Bacha Party is a little initiative to start a social media movement for driving the eventual goal of organizing small parties for the street kids of India. Parties? Yes, Parties Anything which makes the kids happy and enjoy, so it could be a trip to the ZOO, a classroom session which teaches them the basics of English language or even a coffee outing at

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NOVEMBER 23, 2010

I was recently quoted in the CIO magazine’s article titled: The New Wall Street-Indian CIOs’ Success with Social Media Marketing. Excerpts from the news-story. According to Daksh Sharma, director and co-founder of Iffort, a web-strategy and digital marketing consulting firm, “There are conversations happening about your brand whether you like it or not.

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AUGUST 12, 2010

Home About In the Media My Contribution at PaulWriter.com Building a People Centric Organization August 12, 2010.1:47 pm Facebook and India Jump to Comments Our team recently made a visual presentation which talks about ‘Facebook’ and its penetration in India. We have tried to cover some interesting insights via the presentation. We hope you would like it If you have any questions about the presentation or running a business and wanting to explore the potential of ‘FacebookR

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APRIL 12, 2010

Home About In the Media Search Engine Statistics:: Google’s share dips Facebook & India April 13, 2010.6:21 am New Job Opening Jump to Comments Friends, at Iffort Consulting , we are recruiting a skilled designer/graphics professional with around (1-2 years) of experience in the following areas. Job Description Skill Set: Adobe Dreamweaver Adobe Photoshop Adobe Flash CorelDraw X4 HTML, CSS, JQuery The candidate must possess following skills: Good understanding of Web 2.0 Good understan

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SEPTEMBER 19, 2010

Remember the Casio digital diaries which were a digi-fashion statement way back in the 90s? A brilliant concept that enabled you to store the details of all your contacts including their names, phone-numbers and what not. However, gradually as time passed by, the concept and the device started fading away. Amongst the many reasons that caused the slow death the key reason was the emergence of a stronger alternative to the consumers in the form of cellphones.

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DECEMBER 21, 2010

If you are a marketer responsible for the social media function or a sociosumser (social + consumer = A consumer on the social web) trying to get a grip of user behaviour patterns on Facebook then you might consider reading this further. They say that beyond “Facebook” profiles, the biggest thing to have happened to Facebook has been Brand-pages. Brand-pages have immensely contributed to Facebook’s exponential growth and commercialization.

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AUGUST 18, 2010

Home About In the Media Facebook and India 3 Ways to Analyze Facebook Fan Page Traffic August 19, 2010.8:20 am Building a People Centric Organization Jump to Comments Workplace Democracy Workplace democracy is the application of democracy in all its forms (including voting systems, debates, democratic structuring, due process, adversarial process, systems of appeal, and so on) to the workplace.

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