November, 2011

SocMed Sean

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10 Surefire Ways To Avoid Looking Like A Twitter NooB

SocMed Sean

So, you’re ready to Tweet, right? You’ve realized that Twitter isn’t just people sharing what they ate for breakfast and that there might be some real value to engaging with the 100 million active users that might give you valuable insights about your products, services, and competitors. Before you jump in and start tweeting away, here are seven tips that can help you avoid looking like a newbie and (hopefully) avoid some common pitfalls. 1) Don’t Be An Egg – Adjus

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How To Remove the Yahoo! News, Washington Post or Spotify Notifications From Your Facebook Ticker

SocMed Sean

I’ve been asked this question more than a few times, so I thought I’d pass it along here. If you hate that apps like Yahoo! News, Spotify, and the Washington Post are pushing articles into your Facebook timeline, there is a quick way to get rid of them. Within your timeline each app gives you the opportunity to hide a specific story, but doesn’t give you the chance to hide everything from Yahoo!

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Cartoon: Speaking Social Media

SocMed Sean

Working in social media in my day job and my night job, I spend a LOT of time around social media geeks. The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language. While I understood what the terms meant, I asked myself what I would think if I were an executive at a company that just didn’t understand social media.

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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

There are a LOT of idiotic corporate terms out there. Just hang out within earshot of any corporate conference room and you’ll hear terms like: Ping me when you have some bandwidth In order to accomplish synergy, we need to facilitate a complete paradigm shift If we push the limit, we can really take advantage of the low-hanging fruit Let’s hit the ground running and make sure we accomplish seamless integration Barf.

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10 Surefire Ways For A Business To Fail At Social Media

SocMed Sean

There are a lot of ways to engage in social media, some of them effective…some of them not. If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities. Want to fail at social media? Consider doing the following: 1) Think of social networking in old-school marketing terms – If you’re “segmenting” or “ta

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How I Got My Job As Director Of Social Media – Step 2: Real-Life Relationships Matter

SocMed Sean

In my previous post in this series, I discussed how blogging and tweeting were key elements to sharing my expertise on intranets. Additionally, I discussed the value of spending time outside of my “day job” exploring social networks, developing ideas about how they could be useful in business, and volunteering on the social media committee at my company.

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Blog Tip – Write For Your Readers, Not The Search Engines

SocMed Sean

Every once in a while, a friend, colleague, or client will ask how to improve their blog so they can get more traffic. Before we ever dive into the technology behind their blog, I like to explore their content and their attitude toward the search engines. Sometimes, when I ask whether they are consistently analyzing their previously published content and re-shaping their future content, I get a response like “well…I’m making sure that my titles and content are stuffed full of k