Small Business Mavericks

OCTOBER 31, 2012

Every year, or two or three times in some years, someone will pen an article telling us all how SEO is dead or dying and how Google is the culprit. Well, here’s another one, only this one seems to be in the “SEO is not dying” camp, but it sure comes close. Google is interested in two things: Creating the best search engine results pages for searchers.

SEO 101

SEO Reputation Engineering Google 101

Small Business Mavericks

OCTOBER 29, 2012

When it comes to off-site marketing and content publishing, few tactics provide as many benefits as guest blogging. The gurus and the ninjas are right about one thing: Guest blogging produces a lot of benefit for small business owners who want to expand their businesses and build their brands. Here are 5 benefits to guest blogging you can’t overlook: Your online reputation’s flag is raised – All you have to do to enhance your online reputation is to associate yourself with a we

Reputation 101

Reputation Small Business SEO Trends 101

Small Business Mavericks

OCTOBER 18, 2012

LinkedIn has changed the design on its profile pages , and I have to say it looks rather nice. Here’s what I like about it. The design layout is smooth and easy to navigate if not pleasant to look at. Users can move elements around on the page, a feature that I wish other social networks (like Facebook, for instance) had because what’s important to you may not be important to me.

LinkedIn 101

LinkedIn Social Networking Small Business YouTube 101

Small Business Mavericks

OCTOBER 15, 2012

You’ve likely heard of Facebook brand pages, but did you know there are 4 top social media websites that currently allow brands to build their very own brand page for marketing and lead generation purposes? It’s true. Here are 4 popular social media websites where you can currently build brand pages. Facebook - Facebook led the way with brand pages.

Foursquare 101

Foursquare Brands Engineering Google 101

Small Business Mavericks

OCTOBER 24, 2012

When it comes to online content strategies, you don’t have to be a genius or superstar marketer to make them work for you. Anyone can do it. Even you, maverick small business owner. If you need some content marketing strategy ideas, I have some for you. Just tap into these and see which ones will work for your situation. Develop Your Themes – Any content marketing strategy must have a theme.

Strategy 98

Strategy Content Small Business Social Networking 98

Small Business Mavericks

OCTOBER 23, 2012

A couple of weeks ago I predicted that the Christmas holiday season would set a new record for online shopping. Well, it appears that I was right. Are you surprised? The National Retail Federation reports that 51.8% of shoppers this year plan to shop online. And guess what? 4 out of 10 of them are starting before Halloween. More than 50% will start their shopping online before Thanksgiving.

Retail 98

Retail Buy Report Strategy 98

Small Business Mavericks

OCTOBER 22, 2012

Branding is the most effective and most rewarding type of marketing a small business can perform. Once you embed your brand into the consciousness of your customer, it tends to stick around. Blogging is one of the most effective and enduring tools available to assist the small business owner in achieving top-of-mind awareness, aka branding. What makes blogging such a useful tool for branding?

Brands 98

Brands Small Business Forums Conversation 98

Small Business Mavericks

OCTOBER 17, 2012

Google recently announced a new tool webmasters can use to fight spam or to clean up after a bad SEO campaign. It’s called the Disavow Link Tool. But this tool does come with a warning. Google’s head of webspam team, Matt Cutts, said that most webmasters will not have a use for the tool. For instance, if you run a Mom & Pop shop and do your own SEO, you may not need it, especially if you religiously follow Google’s webmaster guidelines.

Tools 98

Tools SEO Guidelines Small Business 98

Small Business Mavericks

OCTOBER 16, 2012

All social networks have ways to contact other users – also called a notification. But Google+ has more notification triggers than any other social network. Here are 12 ways to send, or receive, a Google+ notification: Share a post – If you share a post with someone directly, they’ll receive a notification of your activity. Mention them in a post – Sometimes, all you have to do is mention someone in a post.

Notification 98

Notification Google Social Networking Eventful 98

Small Business Mavericks

OCTOBER 12, 2012

The Christmas season is almost upon us and it’s time for marketers to start thinking about how you will present your online shopping opportunities for your customers. Officially, the Christmas shopping season doesn’t start until the day after Halloween, but if you wait until then to start planning your seasonal marketing, you’ll be too late.

Engineering 98

Engineering Strategy Publishing Social Media 98

Small Business Mavericks

OCTOBER 10, 2012

Local SEO is a growing opportunity for many businesses, especially if you serve multiple cities or geographic locations with the same service. So how do you optimize your content for each location that you serve? This is a challenge for many businesses because you can’t just take the same content and replace city names with other city names and call that local SEO.

Content 98

Content How To SEO Engineering 98

Small Business Mavericks

OCTOBER 5, 2012

There are different types of links. When it comes to your blog, linking for the benefit of your reader is the most important type of link you can create, and you should create as many of these as you can. Don’t be chintzy about your links. If you want to know how to use links in your blog, here are 4 types of blog links that you should be creating every time you write a blog post.

How To 98

How To SEO Newsletter Resources 98

Small Business Mavericks

OCTOBER 1, 2012

Bing seems to think searchers want to know the Klout scores of topical experts featured alongside your search results. Maybe they do. Do you? When you search a topic, you get the traditional results, followed by a column of paid results, followed by the Know bar. If you’re logged in through Facebook, the top of the bar are people you follow who “might” know something about what you’re looking for.

Klout 98

Klout Team Influencer Features 98

Small Business Mavericks

OCTOBER 2, 2012

StumbleUpon has been around for a long time. Recently, the social media service announced it is rolling out a new look in beta. This is a little bit exciting. If you look at the beta, you’ll notice that it resembles another very popular social media website – Pinterest. That’s not necessarily a bad thing. What StumbleUpon is trying to do is stay current, and relevant.

StumbleUpon 93

StumbleUpon Trends Social Media Sites 93

Small Business Mavericks

OCTOBER 25, 2012

Budgets aside, there is such a thing as not doing enough to promote your business. You could always be doing more. If you find yourself wondering why you aren’t getting more results for your efforts, there are a few reasons why that might be the case. For instance, Maybe you’re spending too much time doing all the wrong things. Perhaps you should redirect your efforts into other channels.

Marketing 79

Marketing Small Business Consultant Training 79

Small Business Mavericks

OCTOBER 3, 2012

Should you create your own content or become a curator of content, a practice that involves pulling together resources from various places around the web and various authors that are all about one single topic related to your niche. Personally, I see no reason why you can’t do both. Content creation takes more time and costs more money – unless you do it yourself.

Curation 105

Curation Content Resources SEO 105