Top Social Media Informer Marketing Social Media Content for October, 2012

Air New Zealand Creates Content Gold with Hobbit Safety Video

Jeff Esposito

OCTOBER 31, 2012

Nice job of tying pop culture into a piece of content here from Air New Zealand. Now I may just be a Hobbit-loving geek, but it sure as heck beats the typical videos shown in the States.

Video

Video Content YouTube

What brand are you?

Jeff Esposito

OCTOBER 15, 2012

Last week I attended an off-site meeting for work. At the beginning of the meeting, we were given the ice-breaker question If you were a brand, which one would you be? As the group went around the table a lot of brands were thrown out there (Nike, Converse, Harley Davidson, and Dodge). When it came to me, I blurted out Sesame Street. The reason behind this was tri-fold.

Brands

Brands Exercises Meeting Groups

NFL Week 6 Picks… from Social Media

Jeff Esposito

OCTOBER 11, 2012

With five weeks in the books of the NFL season, the 2012 Social Media Weekly Predictions are looking pretty good. After an 11-3 weekend, we’re sitting at 41-36 with a whole bunch of football left to play. For those of you that are new here, each week we do a data dump of Lithium Social Media Monitoring ( congrats on the acquisition guys ), plug it into some formulas and poof there are the winners ( click here for more info).

Lithium

Lithium Social Media Team Data

Future of Location Marketing, Amway and EVIL

Jeff Esposito

OCTOBER 19, 2012

This will be the shortest intro to Five for Friday ever. I am utterly shot this week both physically and emotionally and think this song sums it up best: Looking forward to having Momma Espo come home tonight as running a house with a rambunctious 18-month old is totally easy. Hope you have a great weekend and look forward to catching up with you all next week.

Foursquare

Foursquare Marketing Exercises Influencer

Humbled and proud

Jeff Esposito

OCTOBER 17, 2012

I don’t often gloat or get overly excited about personal awards on this blog. However, I am very humbled and proud to announce that I’ve been named one of three finalists for Community Manager of the year… Congrats to the CMY of the Year Finalists: @ vistaprint @ jeffespo , @ vocus @ sacevero , & @ sfballet @ teacupinthebay pub.vitrue.com/lCRd #cmy12. — Oracle (@Oracle) October 16, 2012.

Vocus

Vocus Conference Meeting Communities

Has your social ego taken over?

Jeff Esposito

OCTOBER 1, 2012

Egos are a lot like a s… everyone has one. At every turn on social we’re being scored on how influential we are, showing off how many fans/followers we have or showcasing how many people read our blogs or have us in their Circles. Focusing on these numbers makes it easy to fall into the trap of feeding the ego. Much like a Mogwai after midnight, feeding an ego can have disastrous repercussions.

Travel

Travel Feed Feedly Social Media

Are your calls to action effective?

Jeff Esposito

OCTOBER 10, 2012

When you are driving for five hours you have a lot of time to think and stare at attractions on the road. One of the more interesting things for me to gaze at while driving are billboards. So many just fail at making a connection, while others just click. Here are some more thoughts on them: This post contains video, click here if you are having trouble viewing. .

Video

Video Marketing

Social Media NFL Week 5 Predictions

Jeff Esposito

OCTOBER 4, 2012

With a quarter of the 2012-13 NFL season in the books, the contenders and pretenders are starting to show themselves. If our weekly Social Media NFL predictions were a franchise, well let’s say that they would be a pretender. After last weekend’s showing of 7-8, social media’s picks stand at 30-33, not awful, but still far from great. For those of you that are new to this series, each week I leverage social media buzz for each team over a two week period using Lithium Social Media Monitoring , p

Social Media

Social Media Lithium Blogger Team

Crime stopper stolen, traveling in pairs & adult jokes

Jeff Esposito

OCTOBER 5, 2012

It is sad to say, but I have this feeling that the fall will only be here for a short period of time this season – winter, she is a-comin’.This week was one of those that went by quick and slow at the same time and I am looking forward to an extended weekend. How about you? Have an extra day off t o celebrate the dude who sailed the ocean blue? Have a good one and catch you next week – until then, check out this week’s edition of Five for Friday.

Travel

Travel Klout Privacy Groups

NFL Week 8 Predictions

Jeff Esposito

OCTOBER 25, 2012

With seven weeks of the NFL season in the books, things are starting to shape-up for teams around the league in terms of contenders and pretenders. If our social media NFL predictions were a team, they’d surely be in the AFC. With a 55-49 ,mark, they are better than average, but not remarkable. For those of you that are new here, each week we dump social media buzz from each of the league’s teams and dump it into some formulas and like magic, unicorns predict the winners of the games

Team

Team Social Media Video

Big Bird, Brandon Spikes and Social Tools

Jeff Esposito

OCTOBER 12, 2012

This was one of those weeks. Starting with a seven-hour drive on Monday, the week has been a series of unfortunate and odd events. So there is not much to report on my end except for the fact that I am happy that I have a good weekend lined up consisting of nothing at all. How was your week? Any big plans for the weekend? Looking forward to catching up with you next week so here’s this week’s edition of Five for Friday.

Tools

Tools Issues Eventful Campaign

@YourService a [Video] Review

Jeff Esposito

OCTOBER 22, 2012

When I started working on a plan for adding a group to work on social support, I did a lot of research. This included talking to friends, reading blogs and reading white papers. I also asked Wiley if they could send me a review copy of Frank Eliason’s @Your Service. . You see, despite my years of a love-hate relationship with Comcast, Frank and his team’s work left me respecting the company.

Review

Review Video Team Groups

Net Security #Fail, Shorthand & Life Hacks

Jeff Esposito

OCTOBER 26, 2012

So today is going to be one of those days that I didn’t expect as soon as it did. Today marks the final day of the run that Jason Keith and I have had together at Vistaprint. Five and a half years ago, he convinced the former vice president of public relations to take a shot on a guy who was rough around the edges and was utterly burnt out after working in sports for the previous four+ years.

Sports

Sports Cost Campaign Examples

NFL Week 7 Predictions

Jeff Esposito

OCTOBER 18, 2012

With six weeks in the book for the 2012 NFL season, Social Media’s predictions are in the middle of the pack with 47-44 mark following a lackluster 6-8 finish last year. For t those of you visiting for the first time , click here to see our prediction method sponsored by Lithium Social Media Monitoring. Each week we put our predictions up against a friend of mine from the interwebs, the top predictor will get $100 donated to a charity of their choice.

Lithium

Lithium Social Media Video